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1、广西工学院鹿山学院毕业设计（论文）外文翻译（附外文原文）题目：论企业广告文化系别：专业班级：姓名：学号：指导教师：二〇年月日On the corporate advertising cultureAbstract:With the popularization of science and technology and fierce competition in the market, competition among enterprises in the areas of product and pr
2、omotion gap shrinking, and gradually shifted to the corporate culture and corporate image of the competition. Modern corporate advertising culture as an important part of corporate culture, in promoting the corporate culture, shaping the corporate image a
3、t the same time, under the conditions of a market economy created a favorable competitive weapon, but also for ideological and political education for the community to provide a more direct and effective ways and means. This article is from a cultural p
4、oint of view of manpower, the study of mass media advertising. Culture as the real charm of advertising, once ignored, corporate identity system (CIS) and the integration of corporate advertising culture, as a field so far, no specific discussion of the t
5、heory. This article is the attempt made in this regard, the purpose is the theory of corporate culture and the modern science of advertising to make a useful addition to docking and the operation of modern business culture and the ideological and politica
6、l advertising provide some new ideas. In this paper, the meaning of corporate advertising culture, content, features, functions carried out a systematic description and analysis, corporate advertising through the East-West cultural differences of comparis
7、on, analysis of the advertising culture of the status quo of Chinese enterprises and hidden advantages, corporate advertising plan proposed to solve problems with the operation of the method. At the same time that enterprises learn from advertising and
8、cultural experience of advanced countries, in conjunction with China's national conditions and business practice, with Chinese characteristics of corporate advertising culture. Focusing on the contemporary enterpris
