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1、In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue（烤肉）restaurant,thenanotherdrive-in.Butintheirnewoperation,they
2、offeredanew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewidea:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformity（一致性
3、）,forthebrothershaddevelopedastrictroutine（程序）forthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecamesurprisinglypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestauran
4、twassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.TheywerecontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawthespecialattractionofthebrot
5、hers’fast-foodrestaurantsandboughttherighttofranchise（特许经营）othercopiesoftheirrestaurants.Theagreementstruckincludedtherighttoduplicate（复制）themenu,theequipment,eventheirredandwhitebuildingswiththegoldenarches（拱门）.TodayMcDonald’sisreallyahouseholdname.In1976,McDo
6、nald’shadover$lbillionintotalsales.Itsfirsttwenty-twoyearsinoneofthemostsurprisingsuccessstoriesinmodernAmericanbusinesshistory.1．Thispassagemainlytalksabout.A．ThedevelopmentoffastfoodservicesB．ThebusinesscareersofMacandDickMcDonaldC．RayKroc’sbusinesstalentD．Ho
7、wMcDonald’sbecameabillion-dollarbusiness2．MacandDickmanagedallofthefollowingbusinessesexcept.A．acinemaB．adrive-inC．atheaterD．abarbecuerestaurant3．Wemayinferfromthispassagethat.A．MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKroc.B．TheplacetheMcDonal
8、dschosewastheonlysourceofthegreatpopularityoftheirdrive-inC．RayKrocwasagoodbusinessmanD．Fortyyearsagotherewerelotsoffast-foodrestaurants4．Thepassagesuggeststhat.A．RayKrocwas
