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1、碎科早地殺针（沁夂丿题目院（系）工商管理学院专业市场营销学号201116100203学生姓名指导教师起讫日期中文摘要随着众多板栗产业的迅速发展，企业间的竞争变的日趋激烈，为了能够在这样激烈的市场环境屮更多的抢占一些市场份额，在板栗市场屮占有一席之位，众多商家可谓是你争我赶，都在制定相关的改进措施提升各自的产晶。而在这些众多的改进举措屮显得尤其重要的就是关注其自身的詁牌建设问题，也就是根据其产品的实际情况制定并实施适合其产品特色的品牌推广策略，以期形成企业的核心竞争力，具备相应的品牌竞争优势，进一•步叽固企业的营销现状，进而获取收益。文章在对国
2、内相关的品牌推广理论知识部分进行了细致的研究之后，本着以理论知识框架为基础的原则，分析了迁西板栗在屮国板栗市场甜牌推广过程屮所遇到的各种情况，包括运用SWOT分析了迁西板栗在詁牌推广过程屮的优势、劣势、机会以及威胁，并进行了细致的阐述。血后据此作出了相应的理论指导，以期在此基础上能够总结和关经验，制定岀迁西板栗在屮国板栗市场品牌推广策略的实施途径和据此可行的对策措施。最后由此扩充到相关的区域性产詁詁牌推广策略，这样可以给类似的区域性产詁提供相关的借鉴经验,更好地为相关企业乃至全国各地的区域性产詁树立标榜形象，促进众多企业的顺利发展。关键词：迁
3、西板栗品牌推广SWOT策略AbstractWiththerapiddevelopmentofchestnutindustry,thecompetitionbetweenenterprisesisbecomingmoreandmorefierce,inordertobeabletoseizemoremarketsharesinthefiercemarketenvironmentandtooccupyaleadingpositionintheChinesemarket,manybusinessesarerushingandupgradingthe
4、irproductsrelatedtotheirimprovementmeasures.Particularlyimportantistopayattentiontotheproblemofthebrandconstructionofitsowninmanyoftheseimprovementmeasures,whichisaccordingtotheactualsituationofitsproductstodevelopandimplementbrandmarketingstrategysuitableforthecharacterist
5、icsoftheproduct.Inordertoformthecorecompetitivenessofenterprisesandtohavethecompetitiveadvantage,tofurtherconsolidatethestatusofenterprisemarketing,andthenaccesstoincomemore.theydoalot.Afteradetailedstudybasedontherelatedtheoreticalknowledgeofbrandpromotion,inlinewiththethe
6、oreticalframeworkofknowledgebasedprinciples,thetextanalysesallkindsofChinesechestnutinQianxiencounteredintheprocessofbrandpromotionChinesechestnutinthemarket,includingtheuseofSWOTanalysis,liketheadvantagesandinferiority,opportunityandthreatofQianxichestnutinbrandpromotionpr
7、ocess.Atthesametime,itisdiscussedindetail.Thenaccordingtothecorrespondingtheoreticalguidance,inordertosummarizetheexperienceonthebasisofthis,thetextformulatesfeasiblesuggestionsofQianxichestnutapproachesinChinachestnutmarketbrandpromotionstrategyandaccordingly.Attheendofthi
8、sextensiontotherelevantregionalbrandpromotionstrategy,soastoprovidereferenceforreg
