外企进入中国的最佳战略--以内蒙古东方燕麦厂为例.pdf

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1、西安工程大学学报JournalofXi’anPolytechnicUniversity第27卷第6期(总124期)2013年12月Vo1．27，No．6(Sum．No．124)Article：1674—649X(2013)01—0116—07ExplorationoffittestentrymodetoChinaCasestudyofInnerMongoliaOatsMillYANGXiao—hong(HohhotVocationalCollege，InternationalEducationDepartment，Hohhot01000

2、0，China)Abstract：TakinginnerMongoliaOrientalOatsMillLtd．ascasestudy，thein-depthinterviewisemployedtoanalyzetheinterferenceandrelatedchallengesthatthecompanyfaced，thediffi—cuitieSandproblemsunderbothentrymode，particularlytheimpactoftheChineseculture．Bythisanalysis，somemaj

3、orproblemsexistedinEJVSandmajoradvantagesexistedinWFOESisfoundedunderChineseenvironment．Inshort，themostsuccessfulmodeofentryforforeigninvestorsintoChinaisbyanEJVinthefirstplaceforaperiodoftime，andthenconvergeitin—tOaWF0E．Indeed，doingthingslikethis，theforeigninvestorsshou

4、ldhavealongtermruninChinesemarketandwintheirbusiness．Keywords：WFOES；EJVS；performanceandstrategy；supplychainCLCnumber：F276．7Documentcode：A0Introducti0nAsevervoneknows，Chinahasbecomethesecondlargestglobaleconomy．Sinceopeningitsdoorstotheoutsideworldin1978，Chinabeganhastran

5、sformeditselffromacentrallyplannedeconomytoamoremarket一0rientedeconomywitharapidlygrowingmoreprivateenterprisesandhasbecomeamajorpIayerintheglobaleconomy[¨．Thechangehasnotonlyallowedlargenumbersofdomesticprivateen—terprisestOsDreadalloverChina，butalsoforeigncompaniestOen

6、terintothehugemarket．Inordertoattractmoreforeigninvestment，theChinesegovernmenthasofferedanumerouspoliciesincentivesinsDecialeconomicregionswhichleadthoseareasbecomeahighlyliberalisedmarketeconomyaswellastaxincentivesandrelid．Morerecently，Chinaisrenownedasoneofthemostide

7、alplacesforforeignin—vestmentsduetOthehugedomesticmarketandstillrelativelylowcostofproductionandfavourabletaxtreatment[21．ChinaisavastcountrywithacomplexmarketthatrequireaconsiderationofbusinessenvironmentcarefullyandbusinessstructureappropriatelyAccordingtoofficialdefin

8、ition，businesscompaniesaremainlysplitintothreetypes：jointventures；whollyforeignownedenterprisesanddomes