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1、compulsoryandcoremodules:PrinciplesofMarketing.5thEuropeEdition,2008PrenticeHall,Inc(Essentialreading)Author:Kotler,PArmstrong,G.Saunders,JandWong,VGlobalMarketingManagment(OxfordUniversityPress,2005)(Essentialreading)Author:Lee,KandCarter,SISBN:0-19-926752-9GlobalMark
2、eting:internationaledition(Pearson,5thedition,2008)(Background)Author:Keegan,W.JandGreen,WISBN:9780138133863IndustrialEconomics,BasilBlackwell:Oxford(Recommendedreading)Author:Clarke,RIndustrialOrganisation(Background)Author:Lipczinski,J.,Wilson,J.&GoddardJ.(2005)Notes
3、:Harlow:PearsonEducationPressTheEconomicsofBusinessStrategy(Essentialreading)Author:Lipczinski,J.&Wilson,J.Notes:Harlow:PearsonEd.PressStrategicBrandManagement.2ndedition.PrenticHallInternationalUKLtd.(Essentialreading)Author:KellerKLSelectionofelectronicjournalarticle
4、s(Essentialreading)Author:VariousAReaderinMarketingCommunications.Routledge,2005.(Essentialreading)Author:PhilipJ.Kitchen,PatrickdePelsmacker,LynneEagle,DonE.SchultzISBN:0-415-35649-0BrandManagement,FTPrenticeHall,2003(Recommendedreading)Author:RikRiezebosISBN:0-273-65
5、505-1EffectiveAdvertising,Sage,2004(Recommendedreading)Author:GeraldJ.TellisISBN:0-7619-2253-9CorporateCommunications,Sage,2004(Recommendedreading)Author:JoepCornelissen,ISBN:0-7619-4436-2IntegratedMarketingCommunications:APrimer(Recommendedreading)Author:PhillipJ.Kitc
6、hen,PatrickdePelsmackerISBN:0-415-31421-6CelebritySells,Wiley,2004(Recommendedreading)Author:HamishPringleISBN:0-470-86850-3ConsumerBehaviour&Culture,Sage,2004(Recommendedreading)Author:MariekedeMoojiISBN:0-7619-2669-0CustomerRelationshipManagement:Concepts&Tools,Elese
7、vier,2004(Recommendedreading)Author:FrancisButtleInternationalBusiness.(8thEdition),London,McGraw-Hill(Recommendedreading)Author:CharlesHill.2011GlobalShift,London,SagePublications,(6thEdition)(Recommendedreading)Author:PeterDicken.2010AVeryShort,FairlyInterestingandRe
8、asonablyCheapBookaboutInternationalBusiness,London,SagePublications.(Recommendedreading)Author:GeorgeCairnsandMartyna
