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1、OverviewCosmeticandbeautycareproductshavepenetratedmoredeeplyintoVietnamesesocietywhentheincomesrise.Thislucrativemarketisexpectedtoregisterdouble-digitgrowthinthenearfuture.TokeeptrackofthehabitsandbehaviorsofVietnamesecosmeticsusers,theannualsurveyabouttheVietnamcosmeticsmarketwasrunbyAsi
2、aPlusinJan2019,succeededthetwosurveysofthesametopicfromJan2018andOct2016.Theresearchwasconductedtoalmost500females,from16to39yearsoldnationwide.HightlightHightlight–MakeupproductsusageOccasionstowearmakeupMonthlyspendingonmakeupMakeuplovers23-39y/o;•+20MVNDincome30%21%2%33%14%Makeupfrequenc
3、yEverydayOnce/weekormoreoftenLessthanonce/weekOnlywhenIhavesomethingspecialIdonotwearmakeupHalfwearmakeupatleastonce/week.1.Party2.Hangout3.Dating4.School/workPopularmakeupitemsOwnUsemostNo.1No.2No.3LipstickLipstickFoundationEyebrowproductsBlushFoundationBarriersfornotwearingmakeupDon’tknow
4、howto(32%)Lazy(27%)Skinsensitivity(24%)Don’tknowwhichproducts(17%)Productqualityconcern(14%)8%7%100,000orbelow100,001-300,000300,001-500,000500,001-700,000>700,00024%300,00023%VND38%Theaveragemonthlyspendingonmakeupproductsare300,000VND.Highlight–Makeupusagetrends29%25%16%Jan201830%26%21%2%
5、33%14%Jan2019EverydayOnce/weekormoreoftenLessthanonce/weekSpecialoccasionsonly4%Idon'twearmakeup28%23%2%23%24%MakeupfrequencyOct2016Dailymakeupwearershavebeenincreasingandnon-makeupusersdecreasingovertheyears.Monthlyspendingonmakeupproducts63%17%5%4%11%Jan201824%38%8%7%Jan2019100,000orbelow
6、100,001-300,000300,001-500,000500,001-700,000>700,00056%300,00023%VND277,000VNDOct20166%6%14%18%284,000VNDPeoplearespendingmoreonmakeupproductsovertheyears.27%14%6%5%100,000orbelow100,001-300,000300,001-500,000500,001-700,000>700,000Hightlight–SkincareproductsusageMonthlyspendingonskincareB
7、arriersfornotusingskincareDon’tknowwhichproducts(32%)Toobusy(30%)Skinsensitivity(18%)Goodskinalready(16%)Productqualityconcern(16%)Halfspend100,001-300,000VNDmonthly.43%30%5%6%16%SkincarefrequencyEverydayOnce/weekormoreoftenLessthanonce/weekSpecialoccasi
