大学体验英语综合教程2 Unit .ppt

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1、ByLouise.JJUnit3AdvertisingDepartmentofCollegeEnglishWarm-upActivityLookattheadsandthinkabouthowyouwillsaytheminEnglish.Startahead.成功之路，从头开始。Adiamondisforever.钻石恒久远，一颗永流传。Intelinside.给电脑一颗奔腾的“芯”。Obeyyourthirst.服从你的渴望。Justdoit.Manyproductsforsaleseemto

2、screamatus,“Buyme!Buyme!”Advertisingisabigbusinessinourworldwithmanyproducts1._______forourattention.Thinkofthelasttimeyouboughtclothes.Youprobablynoticedthe2._______ofcolors,patterns,fabricandbrandsyoucould3._________from.Whichkindofsoft4._______woul

3、dyouliketohavetodayorwhatkindofcomputerdoyouwant?Advertisersareskilledintheartofmakingtheirproductslookthebesttoappealtooursenses.Butproductsaren’talwayswhattheyseem.Sometimesadvertisingisdeceptiveandas5._______,wemustbecarefulaboutwhatwechoosetobuy.I

4、tisimportanttolearnto6._______productsandidentifyourpurposeinpurchasingthethingsweneed.Couponsarealsoaformofadvertising.Sometimesfastfoodistemptingbecauseacouponisoffered,eventhoughtherearemorehealthychoicesforeating.Thegoodthingaboutadvertisingisthat

5、ithelpspeopleto7._______andrefinetheirchoices.Lead-inIntheUnitedStates,theAdCouncilcreatestimelypublicservicemessagestothenation.Theirpurposeistoraiseawarenessofpublicproblemsthatcitizenscan8._______to.Inspiringadscauseindividualstotakeactionandevensa

6、velives.9._______inAmerica,forexamplehasbeenreducedovertheyearsbecauseofthecreativePublicServiceadvertisementsthatthecouncil10._______.“Please,pleasedon’tbealitterbug,“causeevery‘litterbit’hurts.”Manyfamilieshavetaughttheirchildrentoplacelitterinthetr

7、ashcaninresponsetothiscatchyphrase,whichhasaffectedgenerationsaseachsucceedinggenerationhastaughttheirchildrennottolitter.Lead-inQuestions1.Doyouliketowatchtheadvertisements?WhatabouttheadsinsertedintheintervalsoftheTVserials?2.Doyouknowhowmanykindsof

8、advertisementsarethereandwhatarethey?Publicserviceads公益广告Salespromotionads促销广告Commercials(anadvertisementontelevisionorradio)在电视或广播上的广告AdsonthenewspaperormagazineoronthenetLead-inQuestions3.Whataretheadvantagesanddisadvantagesofads?Advantages: