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1、汽车实用英语AutomobileEnglishTaskSixAutoMarketingObjectives1.Toknowaboutautomarketing.2.Tolearnhowtobuyacar.3.Tolearnhowtobecomeagoodcarsalesman.4.Tolearnhowtocompleteacarsaleadvertisement.BackNext()1.Leadingintheera,anddrivingtowardsthefuture.()2.Therelent
2、lesspursuitofperfection.()3.Wecan’tforgeaheadbystickingtoexistingroads.()4.Poetryinmotiondancingclosetome.()5.Theartoflife,exclusivelyforyou.追求完美，永无止境。b.生活艺术，唯你独尊。c.动态的诗，向我舞近。d.开拓进取，勇于创新。e.领导时代，驾驭未来。1PartⅠWarmup CarbrandsadslogansBackNexteadcb()1.Engi
3、neeredtomovethehumanspirit.(Mercedes-Benz)()2.FortheRoadAhead.(Honda)f.康庄大道。（本田）g.人类精神的动力。（梅塞德斯-奔驰）1BackNextgfPartⅠWarmup Carbrandsadslogans1PartⅠWarmup Marketingmethod1._________________2.___________________3._______________blogmarketingadvertisement
4、marketingLeafletmarketingBackNext14._________________5.___________________6.______________________TelephonemarketingExhibitionmarketingInternet/onlinemarketingPartⅠWarmup MarketingmethodBackNextGrasptheusefulwordsandphrasesSunroofLeatherseatsContractC
5、reditcardInterestDownpaymentDiscountPartⅡListeningandspeakingBackNext4Sshopautomarketmodelistheproductoffiercecompetition.Asthemarketmatures,usersofconsumerpsychologyisgraduallymature,thediversificationofuserneeds,onproducts,services,requirementsgetti
6、nghigherandhigher,morestrictly,theoriginalsalesagentsystemcannotmeetthemarketdemandwiththeuser.PartⅢReading PassageOneAuto4SShopBackNextAuto4sshopmeansthefourfunctionsintoonevehicleservicecompany,includingvehiclesales(Sale),after-salesservice(Service)
7、,spareparts(Sparepart)andinformationfeedback(Survey).PartⅢReading PassageOneAuto4SShopBackNextIngeneral,4Sstorebrandsadoptaregionaldistributioninarelativelyequidistanttooneorseveralstores,inaccordancewiththemanufactureroftheuniformconstructionofthedes
8、ignrequirementsbothinsideandoutsidetheshop,ahugeinvestment,oftenmillionsoreventensofmillions,luxurystyle.PartⅢReading PassageOneAuto4SShopBackNextNomatterwhatthenatureofyourbusiness,ifyoufailtokeepyourcustomershappyyouwillnotbeinbusinessverylo
