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1、海尔集团Contentoutline：1、Companyprofile2、ThecompanyintroducedCEO3、Companyindustry4、Theproductsofthecompany5、HowtopromoteHaierproducts6、Themodesoftransport7、Haierwashingmachinequestionnaire张敏CompanyprofileHaierGroupisaleadingglobalsetofhomeappliancesolutionsproviderandvirtual-
2、realfusiondistributors.ThecompanywasfoundedinQingdaoin1984.Sincetheventure,Haieradheretotheuserdemandasthecenteroftheinnovationsystemtodrivethesustainableandhealthydevelopmentofenterprises,fromaninsolvent,wasonthevergeofcollapseofthecollectivesmallplantdevelopmenttobecome
3、theworld'slargesthouseholdappliancemanufacturers.On2011,HaierGroupglobalturnoverof150900000000yuan,17countriesintheworldwithmorethan80000employees,Haierusersaroundtheworldmorethan100countriesandregions.Inthedomainofwhitehomeappliance,Haieristheworld'sleadingbrandofwhitego
4、ods.HaierGroupholdsanumberofconsumerlifebrand.Which,accordingtothestatisticsofHaierbrand,haswonforthreeconsecutiveyearstheworld'slargestsalesofhouseholdappliancesbrand(datasource:EuromonitorInternationalEuromonitor).IntheeraofInternet,Haierbuildopeninnovationsystemtosuppo
5、rtthebrandandmarketdevelopment,asof2011,hasdeclared12318patents,or8350authorizedpatents;cumulativereported77internationalstandardproposal,ofwhich27havebeenpublishedandimplemented,isChina'spatentapplicationsandsubmittointernationalstandardsofthelargesthomeapplianceenterpri
6、ses.Intheglobaldomainofwhitehomeappliance,Haierisgrowingastheindustryleaderandregulators.HaierGroupCEOZhangRuimin,Shandong,Laizhou,asenioreconomist,UniversityofScienceandTechnologyofChinamasterofbusinessadministration,theHaierGrouppartysecretary,thechairmanoftheboardofdir
7、ectors,chiefexecutiveofficer.ZhangRuiministhefounderofHaierGroup,thesixteensessionoftheseventeenCPCCentralCommittee,alternatemember.唐浩On1984,ZhangRuiminfromQingdaoCity,formerhomeappliancecompanymanagerastheQingdaoRefrigeratorGeneralfactory.Heestablishedthe"famousbrandstra
8、tegy",andleadthestafftoseizeopportunity,acceleratedevelopment,createdfromscratch,fromsmalltolarg
