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1、CompanyPresentationP&G——Procter&GambleDesignbyPengQianMajorinLogisticsManagementNo.M01114123Briefintroduction[1]CompanyIntroductionP&GisaFortune500Americanmultinationalcorporation,headquarteredindowntownCincinnatibutithaveoperationofficesinNorthAmerica,SouthAm
2、erica,EuropeandAsia.Thecompanyemploysapproximately138,000people.Themoon-and-starslogowasP&G`sformerlogo,originatedin1851,discontinuedin1985.CompanylogohealthandbeautycarehouseholdandfabriccarebabyandfamilycarepethealthsnacksandcoffeesbladesandrazorsMainproduct
3、sCompanyhistory[2]Theystartedthebusinessbymakingandsellingtheirownsoapandcandles.WilliamProcterJamesGambleIn1879,P&GintroducedIvory,afloatingsoap.Builtontheconsumerinsightthatsoapwashardtofindinthebottomofthewashtub.Ivorywasstrongenoughtoremovestainsfromclothe
4、s,yetgentleenoughforpersonalcleaning.globalexpansion&products[3]1915CanadaP&G`sglobalexpansionstartedin1915withCanada.1930UnitedKingdomAndthentheUnitedKingdomin1930.LatinAmericaFranceBelgiumSwitzerlandLatinAmericaandmanyothercountriesinWesternEuropequicklyfoll
5、owed.Aswecontinuedtogrow,sodidourglobalfootprint.1935AsiaIn1935,wewentintoAsia,194019401950andbythe1950s,Africa.AfricaToday,weoperateinmorethan180countriesandhavemorethan25billiondollarbrandsIncludingCrest,PampersandHeadandShouldersBrandsthatweresomeofthefirst
6、softheirkindandaremarketleaderstoday.Fromacandlethatlitthenight,tosoapthatcombateddisease,18501879Atoothpastethatgaveanentiregenerationtheconfidencetosmilemore,18791955Toadiaperthatallowedababytosleepthroughthenight1961Andarazorthathelpedmakemenmorehandsome.Ac
7、quired2004Company`sinnovation[4]P&Ghasinnovatedbeyondourbrandstoo.Wepioneerednewformsofmarkertingandadvertising,Fromprintinthe1890s,Toradiointhe1920s,inspiringthenamefor“soapoperas”,AndeventuallyTVprograms.Becausewebelievedinthepowerofeveryemployee,Webecameone
8、ofthefirstcompaniestoofferprofitsharingtomakeeveryoneanowner.Toattractthebestworkers,weintroducedtheradicalideaofhalfdaySaturdayswhenmostpeopleworkedafullsixdaysaweek,Andlaterhelpe
