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1、买东西不看价格看快乐。Thearrayofgreatdealsonhomes,carsandotherbig-ticketitemsthesedaysistempting.Butbeforeyougetoutyourcheckbook,considerthis:Willsnaggingthatawesomepricereallymakeyouanyhappier? It'satrickyquestion.Gettingarealstealcanbeawfullysatisfying,asbehavioraleconomistsandpsychologistsknow.'Gettin
2、gagooddealtakesonitsownvalue,' saysLeafVanBoven,aprofessorofpsychologyattheUniversityofColoradoinBoulder. Butalowpricemaylureusintobuyingsomethingwedon'treallyneed--orevenenjoy,afterthethrillwearsoff.So,saysDr.VanBoven,'Itmaybeusefultoaskthequestion,'WhyamIdoingthis?'' Thegoodnewsisthatsome
3、spendingreallyismorefulfilling.Expertswhostudyhappinesshaverepeatedlyfoundthatpeoplegetthemostjoyoutoftimewithfamilyandfriendsoractivitiesthatprovidepersonalenrichment,suchashobbies.Whatmattersisnottheamountthatwespend,butthequalityoftheoverallexperience,soapicniccanbeassatisfyingasaweekendgetaw
4、ay. 'Humanbeingsaresocialanimals,soitisnosurprisethatourgreatestsourcesofhappinessandunhappinessareoursocialrelationships,' saysDanielGilbert,aHarvardpsychologyprofessor.Somegoods,likeiPods,actuallycutofftheoutsideworld.'Whenitcomestohappiness,consumergoodsthatinvolveourfriendsarebetterthantho
5、sethatreplacethem.' Theseideascanbeappliedtobiggerinvestments.Wemaybetemptedtopickaneighborhoodforitsstatus,whenitsschools,churchesortemplesordistancefromworkmaybemoremeaningfulfactors.Indeed,theresearchonhappinessmayprovideausefulwaytosortthroughtoday'sdiscounts:Putasidebrandnamesandthinkabo
6、uthowapurchasewillpayoffforyoupersonally.Here'showthatmightplayoutwithsomeoftoday'sbig-dollarpurchases: --Buyingahome.Fallinghomepricescanbefrightening,discouragingbuyersfromjumpinginandpotentialsellersfrommovingon.Buttheyalsoofferagreatopportunitytobuyafirsthouse,tradeuptoabiggerplaceorreloca
7、tetoamoreexpensivemarket,sincemore-expensivehomestypicallysuffergreaterpricedeclinesthanmodesthomes. AsalongtimeDallasresident,I'venevermademoneyonahomesale,buttwice,I'veleveragedbadhousingmarketstotradeuptonicerhomes.Both
