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ID:5536627
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页数:9页
时间:2017-12-17
《大学英语(a)模拟试卷(2010年修订版)test 1》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、全国高校网络教育公共基础课统一考试大学英语(A)模拟试卷(2010年修订版)Test1InformationfortheExaminees:ThisexaminationconsistsofFOURparts.Theyare:PartⅠ:ReadingComprehension(30points,25minutes)PartⅡ:VocabularyandGrammar(40points,25minutes)PartⅢ:Translation(10points,10minutes)PartIV:Writing(20p
2、oints,30minutes)Thetotalmarksforthisexaminationis100points.Timeallowedforcompletingthisexaminationis90minutes).SectionI:ReadingComprehension[30points]Instructions:ØThissectionwilltakeapproximately25minutes.ØThereareTWOpartsinthissection.Part1:Question1-5arebas
3、edonthispart.(15points)ReadthefollowingpassageandchoosethebestanswerfromA,B,CandD.In1985,theCoca-ColaCompanymadethedecisiontochangetheformulaofitsleadingsoftdrink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthegeneralresponsetothenewp
4、roductwasgood.However,thechangeofthetraditionalCoca-ColabyNewCokewasrejectedbythemajorityofdrinkers.Infact,thecompanyhadtostepbackandrestartproductionoftheoldformulaofCoca-Cola.ThemostimportantreasonwhyNewYorkwasrejectedwastheemotionalrelationshipthatexistedbe
5、tweendrinkersandthesoftdrinkformula.DrinkingCoca-Colahadbecomeatraditionformanypeopleoverits99yearsofexistence.ThechangemadebythecompanywasnotonlyinCoke’sformulabustalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.“Wehadtakenawaymorethanthep
6、roductCoca-Cola.Wehadtakenawayalittlepartofthemandtheirpast.”Thedrinkersrejectedthis“improvement”,because“theybelievedthatCokestoodfortraditionalvalue…sotheyfeltbetrayedwhentheproductchangedcompletelyovernight”.AlthoughalotofresearchwasdonebyCoca-ColaCompany,i
7、tdidn’tshowthedepthofdrinkers’emotionfortheproduct.Thestudiestookmanyforms,butnoneofthetestswasabletomeasurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,traditionalCoca-Cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinfo
8、rm.Theresultwasonlymembersthatcouldnotshowthedeepmeaningtheproducthadformanypeople.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhapshavebeenabletodemonstrat
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