大学英语(a)模拟试卷(2010年修订版)test 1

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1、全国高校网络教育公共基础课统一考试大学英语（A）模拟试卷（2010年修订版）Test1InformationfortheExaminees:ThisexaminationconsistsofFOURparts.Theyare:PartⅠ:ReadingComprehension(30points,25minutes)PartⅡ:VocabularyandGrammar(40points,25minutes)PartⅢ:Translation(10points,10minutes)PartIV:Writing(20p

2、oints,30minutes)Thetotalmarksforthisexaminationis100points.Timeallowedforcompletingthisexaminationis90minutes).SectionI:ReadingComprehension[30points]Instructions:ØThissectionwilltakeapproximately25minutes.ØThereareTWOpartsinthissection.Part1:Question1-5arebas

3、edonthispart.(15points)ReadthefollowingpassageandchoosethebestanswerfromA,B,CandD.In1985,theCoca-ColaCompanymadethedecisiontochangetheformulaofitsleadingsoftdrink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthegeneralresponsetothenewp

4、roductwasgood.However,thechangeofthetraditionalCoca-ColabyNewCokewasrejectedbythemajorityofdrinkers.Infact,thecompanyhadtostepbackandrestartproductionoftheoldformulaofCoca-Cola.ThemostimportantreasonwhyNewYorkwasrejectedwastheemotionalrelationshipthatexistedbe

5、tweendrinkersandthesoftdrinkformula.DrinkingCoca-Colahadbecomeatraditionformanypeopleoverits99yearsofexistence.ThechangemadebythecompanywasnotonlyinCoke’sformulabustalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.“Wehadtakenawaymorethanthep

6、roductCoca-Cola.Wehadtakenawayalittlepartofthemandtheirpast.”Thedrinkersrejectedthis“improvement”,because“theybelievedthatCokestoodfortraditionalvalue…sotheyfeltbetrayedwhentheproductchangedcompletelyovernight”.AlthoughalotofresearchwasdonebyCoca-ColaCompany,i

7、tdidn’tshowthedepthofdrinkers’emotionfortheproduct.Thestudiestookmanyforms,butnoneofthetestswasabletomeasurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,traditionalCoca-Cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinfo

8、rm.Theresultwasonlymembersthatcouldnotshowthedeepmeaningtheproducthadformanypeople.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhapshavebeenabletodemonstrat