新编剑桥商务英语unit_3 课件.ppt

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1、3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule33.1Businesstopic:StartingabusinessVocabulary:TypesofbusinessSpeaking:DiscussingascheduleReading:WewannaholdyourhandListening:Advicesonfranchises&Planningaseminarsoletrader[səul]独立法人，独立经销pa

2、rtnership[‘pɑ:tnəʃip]合伙经营franchise['fræntʃaiz]连锁店，特许经销权，特许经营Vocabulary:TypesofbusinessHerearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.Soletraderyouareself-employedandsetupthebusinessonyourown.Partnershipy

3、ouareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.Franchiseyoubuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser’sexpertise.Vocabulary:TypesofbusinessAdvantageDisadvantageSoletraderYoutakealltheprofitIfyougobankrupt,Y

4、ouloseeverythingpartnershipYousharethepressureYoumightdisagreeonstrategyFranchiseThebusinessmodelisgiventoyousothereislesstrick.Partofyourprofitsgoestothefranchiser.entrepreneurialspirit企业家精神进取精神grantingofalicence同意发给许可证chargeone’sownprices自行定价收费Vocabulary:wewannaholdyou

5、rhandprofitmargin['prɔfit]['mɑrdʒɪn]利润率，利润幅度，利差creditrating['kredit]信用度，信用评级franchiseagreement特许协议brandname[brænd]品牌名称financialassistance[fai'nænʃəl][ə'sɪstəns]金融支持Vocabulary:wewannaholdyourhandfranchiseen.[,fræntʃaɪ'zi](公司的分店、零售店或联号商店的）特许经营者，加盟者trademarkn.['tred,mɑrk]商标

6、ludicrousadj.['ludɪkrəs]荒谬的，可笑的menucontent菜单的内容solicitorn.[sə'lɪsətɚ]律师Vocabulary:Wewannaholdyourhandbranchout使……分支出来，拓展业务launchvt.[lɔntʃ]开办（新企业）investvt.[ɪn'vɛst]投资venturen.['vɛntʃɚ]投机活动；商业冒险；（为盈利而投资其中的）风险公司Vocabulary:wewannaholdyourhandWewannaholdyourhand我们愿与你携手创业Takea

7、bigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.如果想自己开店，大展身手却又苦于缺乏经验，同

8、时又不想在这个充满风险的昙花一现的独立法世界中立足，那么开家连锁店不失为一个明智之举。Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegra