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1、PublicRelationsUnit3TextAⅠ.Lead-inⅡ.VocabularyⅢ.OutlineⅣ.TextstudyⅤ.SummaryExercisesTextAThestatementmadebythe13coloniesonJuly4th,1776,duringtheWarofAmericanIndependence,announcingtheirseparationfromBritain,andfoundingtheUnitedStatesofAmerica.TheDeclarationofI
2、ndependencewaswrittenmostlybyThomasJefferson.homeRelatedInformationDeclarationofIndependenceDeclarationofIndependenceTheoriginalcopyoftheDeclarationofIndependence,draftedbyThomasJefferson.Itisthenation’smostcherishedsymboloflibertyandJefferson’smostenduringmon
3、ument. Here,inexaltedandunforgettablephrases,JeffersonexpressedtheconvictionsinthemindsandheartsoftheAmericanpeople.theSigningoftheDeclarationofIndependenceOutlinePartone:Introduction:(Para.1):Parttwo:TheMainConcernofPublicRelations:(Paras.2-3)Partthree:Activi
4、tiesofPublicRelations:(Paras.4-8)PublicRelations1WhenthefoundersoftheUnitedStateswrotetheDeclarationofIndependence,theysaidthata“decentrespect”fortheopinionofpeopleeverywhererequiredtheAmericancoloniestotelltheworldwhytheywerefreeingthemselvesofBritishrule.The
5、Americanfoundersbelievedthattheircausecouldnotwinunlesstheyhadtheconfidenceofotherpeoples.TextStudy2Publicrelations,too,triestowintheconfidenceandgoodwillofpeople.Nocompany,governmentagency,school,hospital,orotherinstitutioncanflourishifitpaysnoattentiontowhat
6、thepeoplethinkofit.Publicrelationsistheactivityofgivingabusinessorotherorganizationinformationabouthowitsactionsmightaffectpublicopinion—orhowpublicopinionmightaffectitsactions.Itisalsothejobofthepublicrelationsofficertotellthepublicaboutacompany’sactivities,p
7、lans,orideas.thisisnecessarybecausepeoplearelikelytohavemoreconfidenceinacompanyiftheyknowsomethingaboutit.3Thereisnotjustonebigpublicwhoseopinionacompanyhastoworryaboutifitistosurviveandgrow.Onlyafeworganisations,suchasanationalgovernment,aresolargethatallthe
8、publichassomeopinionabouttheiractions.Mostcompaniesandorganisationshavetothinkabouttheopinionsofsmallergroups—theircustomers,forinstance,ortheirworkersortheirshareholders.Acompanym
