欢迎来到天天文库
浏览记录
ID:55088431
大小:461.50 KB
页数:15页
时间:2020-05-09
《译林牛津版必修4-Unit1AdvertisingWelcometotheunit(共15张PPT).ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、WelcometotheUnitAdvertisingadvertise['ædvətaiz]V做广告advertisement[əd'və:tismənt]n广告(ad)product['prDdəkt]n产品produce[prD'dju:s]v生产service['sə:vis]n服务be/becomeaware[ə'weə]of意识到message广告词discount['diskaunt]n折扣promote[prə‘məut]vt宣传,促销belongto属于Ad2Ad3Ad7Ad8Whatareadsusedfor?Tosellproductsandser
2、vices2.TomakepeopleawareoftheneedsofothersandthedangeraroundthemAccordingtotheadswehavejustseen,wecandivideadsintotwotypes,oneistosellproducts,whichiscalledcommercialad;theotheristomakepeopleawareofthesocietyorpeoplewhoneedhelp,whichiscalledpublicservicead.1.WhatelsecanCApromote,besidesA
3、didasandairlineservice?2.WhataboutPSA?Whatcantheymakepeopleawareof?Lookatthefollowingadsandtrytothinkaboutwhatitisaboutandwhichtypeitbelongsto.ProjecthopeHowdoyoufeelwhenyouseethechildinthebigeye?Whatwouldyouliketodoforthechildafterseeingthisad?TheadofEarthDay1Whereisthenest(窝)ofthebird?
4、2.Whatdoesthisadwanttotellus?EarthDayaimstoincreaseenvironmentalawarenessandencouragepeopletotakecareoftheEarthanditspeople.Discussion:Doyoubelievethatalloftheadstellthecompletetruth?Whyorwhynot?Canyounamesomeadsthatsellineffective(无效的)oruselessproducts?Youcanuseyourownstorytoillustrate(
5、举例说明;阐明)it.Canyouthinkabouttheadvantages(益处)anddisadvantages(坏处)ofads?Youcantakeeithercompanies’orconsumers’stand.(可以站在公司或消费者的角度)
此文档下载收益归作者所有