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1、TheOperationStrategyAnalysisofIKEAInChina历赛LiSai3812945张蕾ZhangLei3812942姜禹廷JiangYuting3814012IntroductionofIKEAandStrengthWeaknessandOpportunityZhangLeiThreatandConclusionJiangYuting文本目录文本目录LiSaiTheintroductionandtheStrengthofIKEA'soperationsSpeachmaker:LiSaiIntroductionIKEAistofuriturewhatM
2、cDonald'sandKFCistothecateringindustry,wal-mart,carrefourtosupermarket.IKEA:BuildUpIn1943InSweden;ByIngvarKampra;SevenstorsinChina,astoreshenyangIntroductionCont'Seat/sofa,officesupplies,thebedroomseries,thekitchenseries,lightingseries,textiles,cookerseries,housingstorageseries,children'spro
3、ductsseries10000kindsofproducts.globalprocurementmode,16purchasingtradearea.ThesouthChinaarea,thecentralChinaareaandnorthChinaareaIntroductionCont'BusinessIdeaProvidingawiderangeofbeautifulandpracticalhouseholditemsatan affordableprice.managementconceptcustomersandsocialinterestsasthecenter;
4、andprotectenvironmentastheirsocialresponsibilityStrengthIKEAhas100yearshistoryanddeepNordicculture;ConciseandcleardesignstyleOneoftop500companies,HighbrandawarenessIntegratedesign,produceandsaleStrengthThesalesmodelofexhibitionhall;arestaurantandchildren'sentertainmentareaStrengthEnvironment
5、al;goodcorporateimageeg.In1986,ikeabeganwiththeGermanno.e1-Normstandards.In1996,alltheikeastoresbeganofferingourcustomerstheoldfurniturerecyclingserviceforreuseprocessing;StrengthFlatpackagingtransportation;Self-helpdelivery.highperformanceratiocompanylistedmakecapitaladvantageTheweaknessand
6、theopportunitiesofIKEA'SoperationsSpeachmaker:ZhangLeiWeaknessTherearesevenpartsThecostofrawmaterialsincreasingPoorqualityandcomplainedtransportserviceNewproductdevelopmentcycleislongandthecostistoohighTheproblemoftheproductsuppliersandtheglobalsupplychainistoolongPositioningdeviationCrossre
7、gainproductsandculturehavemuchdifferentThecustomerdeliverytoacertainextent,causelossofcustomersatisfactionWeaknessCont'sThecostofrawmaterialsincreasing"Fourladder"patternWoodfromthewell-runforestorhaving certificationstandardsrecognized byIKEAnotfr
