创意广告（英文）

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1、WordsthatsellintegratingskillsHowcananadpersuadepeopletobuytheproducts?Useyourhead,andanswerthequestion.Ad-makerschoosewordsandbrandnamescarefullytocreateapositiveimageoftheproduct.Howcananadpersuadepeopletobuytheproducts?afunnyorunusualname,…berememberedbetter.wordstowhichpeopleat

2、tachpositivemeanings.WordsandBrandnameswordstowhichpeopleattachpositivemeanings.WordsandBrandnameswordstowhichpeopleattachpositivemeanings.WordsandBrandnamesHowcantheadpersuadepeopletobuytheproducts?THINKWatchAnadshouldalsotelltheconsumersabouttheadvantagesoftheproduct.Howdoesthead

3、persuadepeopletobuytheproducts?Morewaystopersuadepeopletobuytheproducts?Aproductwillalsosellbetterifitispromotedwithaslogan.1.美容院：2.轮胎：3.西门子公司：4.印刷公司：5.黏合剂：6.汽车：请不要向从本院出来的女士调情，她或许就是你的外祖母。任劳任怨，只要还有一口气。本公司在世界各地的维修人员都闲得无聊。它能黏合一切，除了一颗破碎的心。除了钞票，承印一切。它惟一的缺点是每小时跑１００公里时，你仍听得见在后座的丈母娘唠叨的每一个字

4、眼Sowhatshouldasloganbe?Agoodsloganshouldbe“catchy”,oreasytoremember;Itshouldconveyamessageorideatomakeconsumersformapositiveimageofthecompanyandproduct.Watch,thinkandPreparetoanswer1.Anadshouldcontainenoughinformation.2.Anadshouldalsobeinterestingandhumorous.3.Sometimesitcanbetaken

5、fromoldstoriesorlegends.Whatcharacteristicsofanadcanyougetfromthementionedabove?1.Whatdoesthetextwanttotellus?2.Agoodsloganshouldbe“catchy”,oreasytoremember.Theunderlinedwordmeans__.3.Accordingtothepassage,agoodadvertisementmust____.4.Whatisoneofthedangersofaseriesofadvertisements?

6、5.Whydidn’tanybodybuythehaircream?6.WithouttheGermanspeakeratthecarfactory,whatwouldprobablyhappen.7.Weshouldthinktwicewhenweareoffereda“freegift”oran“addedbonus.”Itwantstotellus___.Listentothetape&answerthequestions1.Whatdoesthetextwanttotellus?Adsareveryimportanttous.Youcanmakemo

7、neyfromwhatyousayindailylife.C.WordsinadscangreatlyinfluencepeopleonwhethertobuyaproductD.Wordsinadsaresoimportantthatwithoutmakinggooduseofit,peoplewillsurelymakenomoney.C2.Agoodsloganshouldbe“catchy”,oreasytoremember.Theunderlinedwordmeans___.difficultB.attractiveC.well-knownD.in

8、teresting.B.3.Accordingtot