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1、Unit5BuyingandSellingLesson29HowtoPushaProductTeachingAims:【知识目标】Keyvocabulary:push,battle,already,similar,ad,quality,sample,shine,offer,customer.Keyphrases:standout,catchone’seye,surelysucceed.【能力目标】Totalkabouthowtopushaproduct.【情感目标】Pushaproductbystudent
2、s.Teachingimportantanddifferentpoints:【教学重点】Vocabulary:push,battle,already,similar,ad,quality,sample,shine,offer,customerPhrases:standout,catchone’seye,surelysucceed【教学难点】Totalkabouthowtopushaproduct.【课前准备】Taperecorder,Multimedia，PPTTeachingprocedures：Step
3、1.Lead-inGreeting.ShowthestudentsanadaboutNike.Thenshowthemaseriousofpicturesaboutads.Showthemapicturewith“tradeshow”andletthemknowthemeaningofit.Step2.Newwords:push,battle,already,similar,ad,quality,sample,shine,offer,customerLanguageuse1.Ifyouhadyourownp
4、roducttosell,howwouldyou__________it?(push)2.Peoplecomingtotradeshowsalreadyhaveaninterestin_________products.(similar)3.Offeringsamplesanddealswillgetyoumore__________.(customers)4.Itisimportantforproductstohavegood________.(quality)5.Thesesuggestionscanm
5、akeyourproductreally_________.(shine)Step3.ListeningListentothelessonanddoaTorFquestion.①Makingyourproductisjusthalfthebattle.()②Thereareonlythreewaystopushaproduct.()③Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.()④Onlyexcellentadvertisi
6、ngcanhelpyousucceed.()Answers:1.T2.F3.T4.FStep4:ReadandanswerReadthetextandfinishthetask-reading.1.What'sthemostimportantthingtomakeyourproductreallyshine?______________________________________________________________________2.Whatwillgetyoumorecustomers?_
7、_____________________________________________________________________3.Whatwillmakeyousurelysucceed?_______________________________________________________________________Checkanswers1.Goodquality.2.Offeringsamplesanddeals.3.Agoodqualityproductandexcellent
8、advertising.Step6:Languagepoints1.getsb.todosth.=havesb.dosth.让某人做某事Youshouldgetyoursontodohishomeworkbeforeplaying.在你儿子玩耍之前，你应该让他先做家庭作业.2.first...second...首先……，其次……First,youcanmotivatethechildren;second,youc
