唯衣女装网店创业计划书

《唯衣女装网店创业计划书》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、创业计划书——唯衣女装网店姓名：丛亚楠学号：3100809032班级：人力资源管理1002学院：管理学院26目录一、前言························································1二、项目概述···················································11.项目背景···················································12.项目介绍···············································

2、····2三、网店概要···················································31.网店基本情况···············································32.职能分配与管理·············································3263.网店目标····················································44.网店宗旨·············································

3、·······4四、产品与服务··················································5五、收集信息····················································51.信息来源····················································52.信息收集过程···············································6六、开服装网店的具体步骤··································

4、··6七、26经营环境与客户分析······································81.行业分析····················································82.市场调查概况与分析········································93.目标客户分析··············································10八、市场分析····················································111.SW

5、OT分析·················································112.目标市场设定··············································12九、竞争分析26···················································121.竞争描述··················································122.竞争战略··················································

6、·13十、市场营销····················································131.销售政策的制定············································132.销售方式···················································143.主要业务关系状况·········································144.促销和市场渗透············································142

7、65.核心营销运营模式·········································146.口碑营销···················································157.网店营销模式··············································158.微博推广模式··············································15十一、网店宣传策划方案······································15十二、价格定位·