火锅企业运营管理.docx

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1、连锁化行业发展趋势产业化品牌化项目初期选择资本化生产技术难度低产品高标准化行业发展优势毛利相对较高管理难度低消费行为的社会属性口味趋辣懂产品、管理不介意品牌独立开办，自创品牌稍后着重讲解资金相对短缺品牌影响力项目前期筹备产品受众程度重品牌运营支持能力加盟成熟品牌加盟形式无经验加盟成本市场定位匹配度项目预算（以300一级平门店为例）120个餐位24桌预算设计费45000装修费下排风50000电脑监控5000音响网络2000收银系统软硬件2000电磁炉10000桌椅45000菜架备餐柜前厅杂件厨房设备厨房杂件餐具锅具服

2、装被褥新风空调员工房租员工宿舍配置中介代理物业管理费房租员工工资员工伙食营销宣传回报预估300平房租150元/平餐位110-140员工12-131517毛利项目55%60%65%70%75%80%翻台率100%150%200%100%150%200%100%150%200%100%150%200%100%150%200%100%人均707070808080909090105105105125125125160160160营业额8400########96001440019200############1260018

3、90025200############192002880038400食材378056707560384057607680378056707560378056707560378056707560378056707560人工133316651833133316651833133316651833133316651833133316651833133316651833房租150015001500150015001500150015001500150015001500150015001500150015001500水电气

4、150185240185225300185225300185225300185225300185225300员工宿舍150150150150150150150150150150150150150150150150150150%200%员工餐180225255180225255180225255180225255180225255180225255宿舍水电网666666666666666666设备维保000000000000000000税费250378504288432576324486648378567756450

5、6759005768641152摊销折旧550550550550550550730730730730730730730730730730730730总成本费用7899########803210513128508188########824210738130908314########84401103513486利润5012271420215683887635026125543861843588162121106686########107601776524914盈亏平衡点7489847191606986.7792

6、1.78616.76782767283426374.37240790060456901756558256706.37407.5房租成本率0.190.150.120.18680.14270.11670.180.140.120.1820.13970.11460.180.140.110.17770.13590.1112食材成本率0.480.550.60.47810.54790.59770.460.530.580.45860.5280.57750.450.520.570.44790.51380.5606人工成本率0.170

7、.160.150.1660.15840.14260.160.160.140.16170.15510.140.160.150.140.15790.15090.1359能源成本率0.020.020.020.0230.02140.02330.020.020.020.02240.0210.02290.020.020.020.02190.02040.0222成本利润率0.060.220.330.19520.36970.49420.320.520.660.52880.76010.92510.81.071.271.27491.6

8、0991.8474销售利润率0.060.180.250.16330.26990.33070.240.340.40.34590.43190.48060.450.520.560.56040.61680.6488投资回报率0.31.382.560.95392.36463.86291.192.533.931.98833.72395.52523.055.327.654