dream junior 课件

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1、DreamJuniorClass2Group5Members:JessicaDornVikkiL.B.JSWOTAnalysisChartSWOTAnalysisisastrategicplanningmethodusedtoevaluatetheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusinessventure.Itinvolvesspecifyingtheobjectiveofthebusinessventureorprojectand

2、identifyingtheinternalandexternalfactorsthatarefavorableandunfavorabletoachievingthatobjective.ThetechniqueiscreditedtoAlbertHumphrey,wholedaresearchprojectatStanfordUniversityinthe1960sand1970susingdatafromFortune500companies.SWOTAnalysisChartattributesoftheorganizationt

3、hatarehelpfultoachievingtheobjective.有利于组织实现目标的特性；STRENGTHSTechnologyBrand(品牌)TeamSWOTAnalysisChartWEAKNESSESattributesoftheorganizationthatareharmfultoachievingtheobjective不利于组织实现目标的特性WEAKNESSESProductlineProductiontimeProfitsSWOTAnalysisChartOPPORTUNITIES•Clickonthetext

4、boxtoenteryourinformation•Remember,bulletsshouldenumeratesimilarmatters•Beclearandbrief•Clickonthetextboxtoenteryourinformation•Remember,bulletsshouldenumeratesimilarmattersexternalconditionsthatarehelpfultoachievingtheobjective有利于组织实现目标的外界环境OPPORTUNITIESDevelopmentInnova

5、teSWOTAnalysisChartTHREATS•Clickonthetextboxtoenteryourinformation•Remember,bulletsshouldenumeratesimilarmatters•Beclearandbrief•Clickonthetextboxtoenteryourinformation•Remember,bulletsshouldenumeratesimilarmattersexternalconditionswhichcoulddodamagetothebusiness'sperform

6、ance可能对企业业务进展导致破坏的外界环境THREATSProductfailure(次品)OthercompaniesSWOTAnalysisChartStrengthandweaknessanalysisisaninternalcompanyexercisetogaugeyourabilitytocompeteeffectively.Opportunityandthreatanalysisisanexternalexercisecenteredoncompetitorsandtheexternalenvironmentthataff

7、ectacompany'sabilitytocompeteeffectively.Takentogether,theyarereferredtoasSWOTanalysis.SWOTAnalysisChartThanks!