极光-二手手机行业研究报告-2020.2.pdf

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1、(AuroraMobile,NASDAQ:JG)2020.2©JIGUANGConfidential.AllRightsReserved.2©JIGUANGConfidential.AllRightsReserved.312345©JIGUANGConfidential.AllRightsReserved.CHAPTER01二手手机行业背景©JIGUANGConfidential.AllRightsReserved.5••••CNNIC8.47•••6-188.1%74.2%64.4%57.2%43.3%(AuroraMobile,NASDAQ:JG)7-2••40.9%45.3%13.8%

2、(AuroraMobile,NASDAQ:JG)8CHAPTER02线上二手手机交易/回收平台©JIGUANGConfidential.AllRightsReserved.10C2CC2B2CC2BB2CB2B1112CHAPTER03主要二手手机交易app核心数据排名©JIGUANGConfidential.AllRightsReserved.14app/•80.0%64.7%60.0%46.8%40.0%19.5%20.0%17.4%13.4%4.0%0.0%(AuroraMobile,NASDAQ:JG)2020.0215app•2.5%2.0%1.886%1.5%1.270%1.0%

3、0.5%0.263%0.041%0.005%0.005%0.0%(AuroraMobile,NASDAQ:JG)2020.0216appDAUappDAU•x10000240220.44116.0912022.451.530.230.760(AuroraMobile,NASDAQ:JG)2020.0217appapp•104,68010000087,8605000033,9371,7614812100(AuroraMobile,NASDAQ:JG)2020.0218app30app•60%42.7%41.8%37.3%36.4%30%27.3%20.7%0%(AuroraMobile,NAS

4、DAQ:JG)2020.2.10CHAPTER04用户二手手机交易行为分析©JIGUANGConfidential.AllRightsReserved.20••1.091.052019.22020.265.8%45.9%5.1%15.2%17.1%(AuroraMobile,NASDAQ:JG)2020.0221appapp•129.417.455.7365.043.040(AuroraMobile,NASDAQ:JG)2020.1.25-2020.2.1422app•63.763.5731.941.971.860(AuroraMobile,NASDAQ:JG)2020.1.25-2020.

5、2.1423app/••30%21.2%20.6%19.8%20%18.2%10.8%10%9.4%0%(AuroraMobile,NASDAQ:JG)2020.02CHAPTER05疫情下的产业生态©JIGUANGConfidential.AllRightsReserved.25•••262711(AuroraMobile,NASDAQ:JG)iAPP232:34JIGUANGJIGUANGJIGUANGJIGUANGJIGUANG56JIGUANG©JIGUANGConfidential.AllRightsReserved.28©JIGUANGConfidential.AllRights

6、Reserved.29Fordevelopers,bydevelopers©JIGUANGConfidential.AllRightsReserved.