五星级国际大酒店全套运营管理手册.doc

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4、…二、XXX酒店企业文化……………………………………………………三、酒店组织机构图………………………………………………………第二章   营销部…………………………………………………………………8一、营销部组织结构………………………………………………………二、营销部岗位职责………………………………………………………三、营销部工作流程………………………………………………………第三章   房务部…………………………………………………………………28一、房务部组织结构………………………………………………………二、前厅岗位职责…………………………………………………………   前厅工作流程和标准……………

5、……………………………………   前厅工作流程图………………………………………………………   紧急情况控制程序……………………………………………………三、客房岗位职责…………………………………………………………   客房工作流程和标准…………………………………………………   客房工作流程图………………………………………………………四、保洁岗位职责…………………………………………………………   保洁工作流程和标准…………………………………………………theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentri

6、sk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentratedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofk

7、eybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemarket.(four)topromotetheintegrationofresources.