互联网的传播作用对旅游目的地演化的影响——基于婺源的个案研究.pdf

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1、文章编号：1003—2398(2013)05—0147—06互联网的传播作用对旅游目的地演化的影响——基于婺源的个案研究朱峰’，项恰娴，丁新新’(1．山东大学(威海)商学院，威海264209；2．宁波大学人文与传媒学院，宁波315211)THEIMPACT0FINTERNET0NTHET0URJSTDESTINATI()NEVOLUT10N：ACASESTUDYOFWUYUANZHUFeng，XIANGYi-xian，DINGXin-xinBusinessSchool,ShandongUniversityatWeihai,WeihM264209,China,"2．F

2、acultyofLiberalArtsandCommunication,NingboUniversity,Nlngbo315211,China)Abstract：Thehistoryofworldtourismdevelopmenthasdemonstratedthatscientificandtechnologicalrefor-marionhasalwaysinfluencedtourismandindustrysignificantly．However,thetendencyillustratedbytech—nologicalreformationandto

3、urismdevelopmentalhistoryhasnotbeenpaidenoughaRentioninIntemetandtourismresearchfields．ThispaperintroducesInternetasanimportantfactorinfluencingtourismintotour—ismsystematicanalysisandfiguresoutthespecificefectIntemethasontourismsystemandthewholeinflu—encingmechanism．Themainpurposeofth

4、epaperistoanalyzetheimpactofInternetondestinationevolu—tionconsideringitscommunicationessence．Withthepurposetocontactmoretouristsandgainmoreperson—altourismexperienceinWuyuan，aresearchgroupwithfourmembersdidafieldworktherefromApril1stto7th，2011thetimeofcoleflowersbloom．ItisfoundthatInt

5、emethasplayedasignificantroleintheevolu-tionofTALCinWuyuan．Firstly,asanewmedia，Internethasfacilitatedbothin-groupcommunicationandpubliccomunicationwhichmayhavestimulatedtheprogressoftheevolutionfromexplorationstagetode—velopmentstage．Secondly,thetouristshaveincreasedgraduallyduetodesti

6、nationimageofWuyuanwidelyspreadthroughInternet，whichhasgroundedthetourismmarketforgovernmentinvolvementlaterandspeed—edupdestinationdevelopment．Thirdly,theadvantageofmutualcomunicationIntemethasmagnifiestom—municationeffectofallgovernmentalpropaganda，celebrityefectandeventspromotion．Ke

7、ywords：touristdestinationevolution；touristdestinationlifecycle；internet；communicationefect；Wuyuan提要：本文旨在探讨互联网这一信息传播媒介展阶段后，互联网作为互动传播媒介的优势使政府宣在旅游目的地演化中的作用机制。研究以婺源为案例传、名人效应、事件营销的传播被放大。研究突破了地，经三方资料(田野调查、网络数据、样本访谈)单纯将互联网作为营销工具看待的局限性观点，把互互证后还原了婺源旅游业发展过程。研究发现，在婺联网作为影响旅游目的地演化的因素纳入到目的地演源的旅游地生