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1、好饰家商场展会活动实施方案（草案）一、展会开展目的二、展会主题三、展会风格四、展览时间及地点(如遇天气方面等因素，推迟一星期)五、广告宣传六、展览形式七、展览内容八、展会布置（工作机构及安排）九、嘉宾邀请十、展会流程 十一、存在问题及风险预测十二、展板维护十三、附件十四、后记一、[展会开展目的] 鉴于好饰家商场“引领家居消费，倡导精致生活”的经营理念，如何针对性地吸引家居消费者，如何将活动形势和活动内容同商场定位及消费人群的消费形态相契合，就成了本次活动的关键。 在策划过程中，着重考虑将开业庆典、
2、引导现代家居理念和树立商场形象有机结合；活动主题尽可能艺术化、规模化、层次化，从而淡化商业目的，使活动更接近于家居消费者，更能打动目标消费者。把举办第一届“好饰家”杯家居建材装饰展示会的开幕式作为本次活动的亮点及持续的新闻热点，力求创新，使活动具有震憾力和排他性。从前期的广告宣传和活动中的主题风格，从特定的消费人群定位进行全方位考虑，在活动过程中为尽量避免其它闲杂人等的滞留，以保证商场活动的有序开展。二、[展会主题]他身背三角架，手拎仪器箱，每天起早贪黑，晴天一身汗，雨天一身泥，晚上记录复核到深夜geographicloc
3、ationYibincityislocatedinbeautifulrichof"abundance"--SichuanbasinSouthmargin,islocatedinn103°39'-105°20',latitude27°49'-29°16'Zhijian;YibinEastand,Luzhoucity,adjacent;Northandzigongcitydevelopment12thafiveyearsplanningplatformforintoYucityintertracknetworkplanning
4、(2011-2030)nationalandplaceofrelatedplanning,andpolicyYibinCitytourismdevelopmentplanningYibincityeasecityholdblockingspecialplanningYibincityrelatedtabletsdistrictcontrolsexdetailedplanningYibincitypublictrafficdevelopmentplanningYibincitylandusinggeneralplanning
5、Yibincityindustrialconcentrateddistrictlayoutplanning1.4planningbackgroundYibincityinsandsRiver,andminjiangRiverandYangtzeRiverofSanjiangintersectionat,isChinafamousof"wineare",belongstochuan,andYunnan,andGuizhouthreeprovincecombinedDepartmentarea,knownas"YangtzeR
6、iverCity,"said,is"inpanxi-liupanshui"importantpartoftheresource-richregion.Inthenewmasterplan,asthenationalhistoricalandculturalcityinYibincity,China,DepartmentofSichuan-Yunnan-Guizhou-basedregionalcenterintheupperreachesCountiesare:Yibin,andJiang'an,andchangningC
7、ounty,andGaoPingshanCounty,xingwenjunlian,andGong,and,and,and.2.1-2administrativemapofYibin,Yibincity,endof2014thecity'stotalpopulationof5.5429millionpeople,residentpopulationof825,000peopleintheCenter.2.1.3socialeconomicdevelopmentinYibincity,2014toachieveGDPof14
8、4.381billionyuan,anincreaseof8%,keepingthetotalprovince-4thplace;localpublicbudgetincomeof10.56billionyuan,ranking4thplace,above-scaleindustrialaddedval
