marketing millionaire revised商学知识问答

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1、ReviewRound11)Peopleareofteninfluencedbyreferencegroupstowhichtheydonotbelong.________refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups1)Peopleareofteninfluencedbyreferencegroupstowhichtheydonotbelong._

2、_______refertogroupstowhichanindividualwishestobelong.A)MembershipgroupsB)AspirationalgroupsC)PeergroupsD)EthnicgroupsE)Advocacygroups2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)Socialclassisdeterminedprimarilybyincomelevel.B)LinesbetweensocialclassesintheUnited

3、Statesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)PeoplearerelegatedtoapermanentclasslayerintheUnitedStates.2.WhichstatementistrueregardingsocialclassintheUnitedStates?A)So

4、cialclassisdeterminedprimarilybyincomelevel.B)LinesbetweensocialclassesintheUnitedStatesarefixedandrigid.C)Socialclassesshowdistinctproductpreferencesinclothingandautomobiles.D)Wealthismorecriticalthaneducationlevelinmeasuringsocialclass.E)Peoplearerelegatedtoapermanentclasslayer

5、intheUnitedStates.3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificationsE)economicstatus3)Whichofthefollowingisapsychographiccharacteristicofaconsumer?A)genderB)ageC)lifestyleD)educationalqualificationsE)economicstatus4)

6、Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)stereotypingC)traditionalmarketingD)differentiationE)cannibalization4)Marketersmustbecarefultoguardagainst________whenusingageandlife-cyclesegmentation.A)copyrightingB)stereotypingC)

7、traditionalmarketingD)differentiationE)cannibalizationRound21)Demographicvariablesarethemostpopularbasesforsegmentingcustomergroupsbecausethey________.A)createsmallersegmentsB)createmoreeasilyreachedsegmentsC)donotinvolvestereotypesD)areeasiertomeasureE)involvefewerattributestoco

8、nsider1)Demographicvariablesarethemostpo