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ID:5394364
大小:5.82 MB
页数:33页
时间:2017-11-09
《1919酒类直供介绍》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、AnInnovativeLeadingBrandwhichIntergratesOnlineandOfflineWine&SpiritsSelling—1919WINE&SPIRITSIMPORTERANDRETAILER1919现状介绍1919CurrentSituation企业介绍CorporationIntroduction品牌基础BrandFoundation公司规模CorporationScale商业模式BusinessModel品牌优势BrandAdvantages品牌荣誉BrandHonors1919未来规划1919Future
2、Planning上市计划IPOplanning门店销售规划Retailer-shopsSalesPlanning媒介计划MediaPlanning附:旗舰店项目介绍Enclosed:FlagshipShopProgramIntroduction卓越商圈ExcellentBusinessCycle品类丰富DiversifiedProducts多元体验DiversifiedExperience全球采购GlobalPurchase前瞻设计ForesightedDesign目录Catalog123附:央视广告片及媒体报道Enclosed:CCTV
3、AdvertisementVideoandMediaReporting品质篇“Quality”Chapter立即送篇“InstantDelivery”Chapter随E购篇“EasyBuy”Chapter品种篇“Category”Chapter部分媒体报道PortionofMediaReporting4「1919现状介绍」1919CurrentSituation企业简介CorporationIntroduction1998六月June正式成立酒类销售公司,成为酒类中间商Wine&spiritssellingcompanywasformallyfou
4、nded.Beingwineandspiritsmiddle-man.2005一月January筹备1919酒类连锁Preparing1919Wine&SpiritsChainStore2006二月February1919酒类连锁第一家门店开业(个体性质)First1919WineandSpiritsChainretailershopwasopened(individualproperties)2011十二月December市区门店数量达26家,销售达2.4亿,确定省内扩张策略Numberoflocalretailershopsreached26,
5、salesvolumereached2.4hundredmillion(CNY).Confirmedexpansionstrategiesinthesameprovince.2012六月June1919酒类连锁超市更名为1919酒类直供。Thenameof“1919Wine&SpiritsChainSupermarket“waschangedto”1919Wine&SpiritsImporterandRetailer”■商标:1919,壹玖壹玖(已获得35类相关类别国家注册证)Trademark:1919(acquired35relatedca
6、tegoriesregistration)■商号:1919酒类直供BrandName:1919WINE&SPIRITSIMPORTERANDRETAILER■名称:四川壹玖壹玖企业管理连锁有限公司CorporationName:SICHUAN1919ENTERPRISEMANAGEMENTCO.LTD■特许备案号:1510102011200058ApprovedRegistrationNumber:15101020112000582013十二月December全国近200家门店,销售达15亿。确定全国规模扩张策略股东会通过决议,正式确立上市规划Nu
7、mberofretailershopsreached200,salesvolumereached15hundredmillion(CNY).Confirmedtheexpansionstrategyinthewholecountry.EquityholdermeetingapprovedthedecisionofInitialPublicOfferings,IPO.ThepreparationofIPOwasconfirmedandbegun.15年酒水行业经验;7年连锁管理经验;3000万打造的连锁信息系统;15大职能部门为核心的系统性优势;
8、年销售额200%增长;成就1919行业领导者地位。品牌基础BrandFoundation15Yearswineandspi
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