网购的调研报告.doc

《网购的调研报告.doc》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、Ëæ×Å»¥ÁªÍøµÄÆÕ¼°ºÍµç×ÓÉÌÎñµÄ·ÉËÙ·¢Õ¹£¬Ô½À´Ô½¶àµÄ´óѧÉúÏû·ÑÕß¼ÓÈëÁËÍø¹ºÒ»×壬±¾ÎÄÄâͨ¹ýÎʾíµ÷²éÁ˽â´óѧÉúÍøÉϹºÎïµÄÇé¿ö¼°Ó°ÏìÆäÍø¹ºµÄÒòËØ¡£±¾ÎÄÖ÷ÒªÕë¶ÔÔÚУ´óѧÉúÉè¼ÆÁËÎÊ¾í£¬¹²16¸öÎÊÌ⣬±¾´ÎÎʾíµ÷²éʹÓÃÎʵÀÍøÕâÒ»ÍøÂçƽ̨·¢²¼£¬¹²·¢·ÅÁË75·ÝÎÊ¾í£¬»ØÊÕÁË52·ÝÓÐЧÎÊ¾í£¬»ØÊÕÂÊΪ69.3%¡£ÏÂÃæÊǶԵ÷²é

2、µÄ½á¹û½øÐеÄÏêϸ·ÖÎö¡£1¡¢´óѧÉúÍøÉϹºÎïDZÁ¦¾Þ´ó¡£Í¨¹ý±¾´Îµ÷²éÏÔʾ£¬ÓÐÍøÉϹºÎï¾ÀúµÄ´óѧÉúÕ¼50%¡£¶øûÓÐÍøÉϹºÎï¾ÀúµÄ´óѧÉú£¬ÆäÖÐÖ»ÓÐ7.8%µÄÈËûÓÐä¯ÀÀ¹ý¹ºÎïÍøÕ¾¡£²»ÄÑ¿´³ö´óѧÉúÔÚÍøÉϹºÎïµÄÊг¡Ç±Á¦ÊǾ޴óµÄ£¡ËµÃ÷´óѧÉú¶ÔÍøÉϹºÎïÕâÒ»ÐÐΪÄܹ»½ÓÊÜ£¬²¢ÇÒ½ÓÊܵıȽϿ졣2¡¢´óѧÉúÍø¹ºÈºÌåÌØÕ÷£ºÐÔ±ðÌØÕ÷

3、¡£µ÷²é½á¹ûÏÔʾ£¬ÓÐ51%µÄ´óѧÉúÓÐÍø¹º¾Ñ飬¶øÆäÖÐÄÐÉúÍø¹ºÈºÂÔ¸ßÓÚÅ®Éú¡£ÄÐÉú±ÈÅ®Éú¸üÓÂÓÚðÏÕºÍ×·ÇóеÄÊÂÎÄÐÉúµÄÍøÂç»ù´¡ÖªÊ¶±ÈÅ®ÉúÆձ飬Õâ¿ÉÄÜÊÇÔì³É´óѧÄÐÉúÍø¹º±ÈÂÊÒª¸ßÓÚÅ®ÉúµÄÔÒò¡£3¡¢Íø¹ºÔÒò·ÖÎö£º£¨1£©Ã»Óг¢ÊÔÍø¹ºµÄÔÒò¡£µ÷²éÏÔʾ£¬ÔÚûÓйºÂò¾ÀúµÄ´óѧÉúÖУ¬Ã»Óг¢ÊÔÍø¹ºµÄÖ÷ÒªÔÒòÖ÷ÒªÓУº²»ÖªµÀ

4、ÈçºÎÍøÉϹºÎϰ¹ß´«Í³¹ºÎï¡¢ÉÌÆ·ÖÊÁ¿ÄÑÒÔ±£Ö¤¡¢º¦ÅÂÍøÉÏÖ§¸¶²»°²È«¡¢ÍøÉϹºÎï³ÌÐòÌ«Âé·³¡££¨2£©Ñ¡ÔñÍø¹ºµÄÔÒò¡£¶ø´óѧÉúÑ¡ÔñÍø¹ºµÄÔÒòΪ£º½ÚԼʱ¼ä¡¢½ÚÔ¼·ÑÓ㬷½±ã¡¢ËÍ»õÉÏÃÅ£¬Ñ°ÕÒÏ¡ÓвúÆ·£¬³öÓÚºÃÆæ¡¢ÓÐȤ£¬Ê±ÉС¢¿îʽÐÂÓ±£¬ÊÜÉí±ßÅóÓÑÓ°Ï죬¿ÉÒÔ»õ±ÈÈý¼Ò¡¢Ã»ÓÐӪҵԱѹÁ¦¡£¶ø±ÈÀý½Ï´óµÄÊÇ£º½ÚԼʱ¼ä¡¢½ÚÔ¼

5、·ÑÓ㬷½±ã¡¢ËÍ»õÉÏÃÅ¡££¨ÈçÏÂͼ£©ÄãÑ¡ÔñÍøÉϹºÎïµÄÀíÓÉÊÇ?(¶àÑ¡,ÖÁ¶àÑ¡ÈýÏî)30%25%20%15%10%5%0%ÉÌÆ·ÃÅȤӱÏìÓÃÉÏÓÐÐÂÓ°·Ñ»õÓУ¬Ê½Óѽڣ¬ÕҺ㬱ߡ¢±ãÑ°ÓÚÉÐÉí¼ä·½³öʱÊÜʱʡ½ÚÓÉ´Ë¿ÉÒÔ¿´³ö£º´óѧÉúÑ¡ÔñÍø¹ºµÄÖ÷ÒªÔÒòÔÚÓÚÍø¹º¸ü·½±ã£¬¸ü½ÚÔ¼³É±¾¡£4¡¢´óѧÉú¶Ô¹ºÎïÍøÕ¾µÄÑ¡ÔñÌØÕ÷£ºÍøÉÏÁãcÍøÕ¾¡¢ÅÄÂôÍøÕ¾ÒÔ¼°ÃÅ»

6、§ÍøÕ¾¡£´Óµ÷²é½á¹ûÀ´¿´£¬´óѧÉúÑ¡ÔñµÄÍø¹ºµØÖ·Ö÷Òª°üÀ¨£ºÊÛµÄb2ÔÚ´óѧÉúÐÄÄ¿ÖУ¬¿É¹©ÍøÉϹºÎïµÄÊ×Ñ¡ÍøÕ¾¹²·ÖΪÈý´óÀࣺÖ÷Òª½øÐÐÌÔ±¦£¨98%£©¡¢Ò×Ȥ£¨60%£©¡¢ÅÄÅÄ£¨65%£©¡¢µ±µ±£¨47.5%£©¡¢×¿Ô½£¨62.5%£©¡£´óѧÉúÓÐ׎ÏÇåÎúµØÆ·ÅÆÒâʶ£¬¶ÔÖªÃû¶È¸ß£¬ÐÅÓþÁ¼ºÃµÄÍøÕ¾¸ü¼ÓÇàíù¡£ÓÈÆ䣬ÅÄÂôÍøÕ¾ÈçÌÔ±¦¡¢Ò×Ȥ¡¢×¿Ô½,ÍøÉÏ

7、ÁãÊÛÈçµ±µ±³ÉΪѧÉúµÄÊ×Ñ¡¡£5¡¢´óѧÉíÍø¹ºÐÐΪÌØÕ÷£º£¨1£©¹ºÂòµÄÉÌÆ·»ò·þÎñÀàÐÍ¡£´Óµ÷²é½á¹ûÀ´¿´£¬´óѧÉúÔÚÍøÉÏ×î³£¹ºÂòµÄÉÌÆ·ºÍ·þÎñ°üÀ¨£ºÊé¼®¼°Ó°ÒôÀࣨ23.5%£©¡¢Ò·þÊÎÆ·£¨23.5%£©¡¢ÀñÆ·£¨14.4%£©¡¢ÊÖ»ú¼°ÊýÂë²úÆ·£¨5.9%£©¡¢µçÄÔ¼°Åä¼þ(5.9%)¡¢Éú»îÓëÌåÓýÓÃÆ·(26.5%)¡£¿ÉÒÔ¿´³öÊé¼®¼°