网络营销计划书范文.doc

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1、---------------------------------精选公文范文--------------------------网络营销计划书范文　　篇一：网络营销策划书例文　　某金银公司网络营销策划书　　（仅供学习者做思路参考）　　策划人：　　年月日　　目录　　一、前言·····································································································································2　　（一）本案策划目的····

2、······································································································2　　（二）整体计划概念··········································································································235----------------精选公文范文-----------------------------------------

3、--------精选公文范文--------------------------　　二、网络营销环境分析··············································································································2　　（一）市场环境分析··········································································································2　　（二）

4、企业形象分析··········································································································2　　（三）产品分析··················································································································3　　（四）竞争分析········································

5、··········································································3　　（五）消费者分析35----------------精选公文范文-------------------------------------------------精选公文范文--------------------------································································································

6、··············4　　三、SWOT分析···························································································································4　　四、网络营销方案·····················································································································5　　（一）营销目标

7、和战略重点·······························································································5　　（二）产品和价格策略······································································································5　　（三）渠道和促销策略························································