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1、Distributionstrategy[movinggoodsandservicesfromproducerstobuyers]DecisionssuchaswheretoofferproductsforsaleLogistics[theprocessofphysicallymovinginformation,goodsandservices]•Distributionchannels•Wholesaling•Retailing•Distributionchanneldecisionsandphysicaldistribution•DistributionstrategyDeal
2、swiththemarketingactivitiesandinstitutionsinvolvedingettingtherightgoodorservicetothefirm^customers-Distributiondecisionsinvolve:modesoftransporation^warehousing,inventorycontrol,orderprocessing,andselectionofmarketingchannelsthataretypicallymadeupofintermediariessuchasretailersandwholesalersm
3、ovingaproductfromproducertofinalpurchaser.Distributionchannel,paththroughwhichproductsandlegalownershipofthemflowfromproducertoconsumerorbusinessuser.Physicaldistribution,theactualmovementofproductsfromproducertoconsumersorbusinessusers.>Distributionchannels•Directdistributionchannel[whichcarr
4、iesgoodsdirectlyfromproducertoconsumerorbusinessuser.]OMostcommonintheB2Bmarket◊Commonlyfoundinthemarketingofrelativelyexpensive,complexproductsthatmayrequiredemonstrations◊Theinternetmakesdirectdistributionanattractiveoptionforretailcompanies.e.g>Clinique*•Distributionchannelsusingmarketinter
5、mediariesMarketingintermediary,abusinessthatmovesgoodsbetweenproducersandconsumersorbusinessusers,inclcudingtwocategoriesofwholesalersandretailers.[performvariousfunctionsthathelpthedistributionchanneloperatesmoothly;suchasbuying,selling,storing,andtransportignproducts;sortingandgradingbulkyit
6、ems;andprovidinginformationtootherchannelmembers]Intermediariesoftenaddsignificantvaluetoaproductasitmovesthroughthedistributionchannel:Ocreatingutility(helpensurethatproductsareavailableforsalewhencustomerswanttopurchasethem]Oprovidingadditionalservices[performsuchimportantservicesastransport
7、ingproductstoconvenientlocations]Oreducingcosts
8、cutthecostsofbuyingandselling,byrepresentingnumerousproducers]>Wholesaling[Wholesaler,distributionchannelmemberthatsellsprimarilytoretailers,orotherwholesalers,orbusinessusers]Wholesalingi
