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1、企业定位------用户及客户最满意企业Corporatepositioning------Usersandcustomers’mostsatisfiedcorporation企业目标------健康产品标志性企业Businessgoals------Theprominententerprisefor healthproductsbusiness企业口号------健康让生活更美好Corporateslogan------Healthbetterlife经营理念------持续创新、追求卓越Businessphilosophy------Contin
2、uousinnovationandcontinuousimprovement人才环境------宽松和谐、公平竞争、事业发展人，文化塑造人。Humanenvironment------relaxandharmonious,faircompetition,developmentofpeople,cultureshapingpeople.价值观------实现经济、和谐（信誉）、环境（人和）三效统一。Values------Realizingeconomic,harmony(credit),environment(supportofpeople)thre
3、e-wayunity员工信条------共同的事业。Staffcreed------Commoncause企业使命BusinessMiss服务理念ServiceTheory因为有你我们所做的一切才有价值Becauseofyou,everythingwedoworthwhile.品牌理念BrandConcept品质是承诺更是责任Qualityisthecommitmentandmoreresponsibility.研发理念ResearchandDevelopmentlogos(R&DLogos)因为你的需求而创新Becauseofyourneeds,d
4、oinnovation.企业愿景CorporateVision让每个家庭享有formegga带来的健康！Leteveryfamilyenjoythehealthfromformegga!发展历史DevelopingHistory源于按摩椅行业巨头天伦集团全新打造的品牌，秉承“健康让生活更美好”的发展理念，立足于天伦集团十八年健康产品的研发实力和全球市场著名品牌OEM、ODM的制造经验及服务理念，全新打造集按摩保健器材、健身器材、家用医疗器械类产品研发、制造、营销于一体，面向全球市场的民族自主品牌。Anewbrand,builtfromthemassa
5、gechairindustry--TIANLUNtycoongroup,adheringtothedevelopmentconceptof"healthbetterlife".ThecompanyisbasedonTIANLUNGROUP’seighteenthyearsofreseachanddevelopmentstrengthsandmanufacturingexperienceandservicestheoryforglobalfamoushealthybrandOEM,ODM,forgeanewsetwhichcombinethedevel
6、opment,manufacturingandmarketingforhealthmassageequipment,fitnessequipment,familymedicalequipmentproducts.Oneoftheglobalmarketnationalbrands.品牌释义BrandParaphrase“formegga”品牌源于富美家企业，由“FOR”、“ME”及“GGA”三部分构成。“FOR”中文含义“为”；“ME”中文含义“我”，“GGA”为家。“FORMEGGA”可理解成“为我的家”。“富美家”企业致力于健康产品的研发、制造与
7、推广，因美好生活源于健康，因此富美家品牌所传达的涵义为：健康让生活更美好！"Formegga"brandoriginofFormeggacorporation,combineof"for","me"and"gga"threeparts.Thechinesemeaningof"for"is"to","me"is"i","gga"meanshome."FORMEGGA"canbeunderstoodas“formyfamily"."Formegga"corporationdedicateindevelopment,manufacturingandprom
8、otionofthehealthyproducts.Forgoodlifefromhealth,formeg
