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1、酒店管理培训心得体会Managementofspecialacknowledgmenthotelgroomsthelayergivesmeagoodstudychance,inMayXxattendedtobeorganizedbybureauofXxcitytourism"managementofcontemporaryhotelsaleandinnovation“groom.Althoughstudytimeisveryshort,butIfeelwastosufferverybiginspirationreally,benefitalot.One,s
2、tudycontentoverview:Themaincontentthatlearnsthisis3respects:Hotelsalemodeandthesatisfactionofpolitic,saleideainnovation,followguestarespent.1,4phaseofhotelsalemodearetopasshotelmajortothepersonpassespersonageandallhoteltorunactuallyslowlyandgetpromotion:Thefirstphaseistheapplicati
3、onof4p:Namelythecombinationoftheproduct,combinationoftheprice,combinationoftheplace,combinationofsalespromotion,thiscombinationcharacteristicis:①ishadcanaccusegender,②dynamicsex,③tohaveintegralsex・The2ndphaseistheapplicationof4c:Namely:Enterpriseofconsumer,cost,convenience,communi
4、cation;isallthebranchisaservicewhenatcustomerinterestcollectivejob,itsareintegralsaleasaresult,itsmeaningemphasizestheassociatedsexbetweenallsortsofelementnamely,asktheybecomeunifiedorganism,4cisthesalecombinationthataggrandizementaskstobeacenterwithconsumer.The3rdphaseistheapplic
5、ationof4s:Namely:Satisfactory,serviceandsmile,speed,sincerity,thesalestrategyof4semphasizesaskingtosetoutfromconsumer,thesalethatbuilds“consumertohave”isoriented,fixedtheevaluationofsatisfactorytohotelproduct,service,brandandomnibusconsumerindexandimprove・The4thphaseis
6、theorganicunionapplicationof4pcs:Themarketsalethatisacenterwiththehotelnamelymanagesaconcept,itiscentralidea,socialsaleideawithconsumer.Thesalemanagementconceptof4pcsitscoreistowanttohandlinggoodbusiness,clientandsocietycorrectly3persontheinterestbetweenconcerns,achievecompanygoal
7、finally・Sohotelmanagementshouldsatisfyacustomer,achievesalegoal,cannotisolatingisconsiderationsomeelementandmethodonly,mustneedcharacteristicofenvironmentofsaleofsueforpeacetosetoutfromtargetmarket,groomaccordingtohotelmanagementcharacteristic,resourceandadvantageuseallsortsofmark
8、etsalemethodsintegratedly,formthe
