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时间:2020-04-02
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1、ReadingComprehension(January,2015)Passage1Packagingisanimportantformofadvertising.Apackagecansometimesmotivatesomeonetobuyaproduct.Forexample,asmallchildmayaskforabreakfastfoodthatcomesinaboxwithapictureofaTVcharacter.Thechildismoreinterestedinthepicturethaninbreakfastfood.Picturesforch
2、ildrentocolorortocutout,gamesprintedonapackageorsmallgiftsinsideaboxalsomotivatemanychildrentobuyproducts,ortoasktheirparentstobuyforthem.Somepackagessuggestthatabuyerwillgetsomethingfornothing.Foodproductssoldinreusablecontainerareexamplesofthis.Althoughasimilarproductinaplaincontainer
3、maycostless,peopleoftenprefertobuytheproductinareusableglassordish,becausetheybelievethecontainerisfree.However,thecostofthecontainerisaddedtothecostoftheproduct.Thesizeofthepackagealsomotivatesabuyer.Maybethepackagehas“EconomySize”or“FamilySize”paintedonit.Thissuggeststhatthelargesizeh
4、asthemostproductsfortheleastmoney.Butthatisnotalwaystrue.Tofindout,abuyerhastoknowhowtheproductissoldandthepriceofthebasicunit.Theinformationonthepackageshouldprovidesomeanswers.Buttheimportantthingforanybuyertorememberisthatapackageisoftenanadvertisement.Thewordsandpicturesdonottellthe
5、wholestory.Onlytheproductinsidecandothat.1.Asusedinthepassage,theword“motivate”mostprobablymeans______.A)makingonedeepinthoughtB)supplyingathoughtorfeelingthatmakesoneactC)providingastorythatmakesonemoveD)makingonebelievewhathedoesisjustright2.Abuyerwillgetsomethingfornothingmostprobabl
6、ymeansthat______.A)abuyerwillgetsomethingusefulfreeofchargeB)abuyerwillgetwhathepaysforC)abuyerwillgainmorethanhelosesD)abuyerwillnotgetwhathewants3.Peoplearelikelytobuytheproductsoldinaglassordishbecause______.A)theybelievethecostofthecontainerisincludedinthecostoftheproductB)thecontai
7、neristooattractiveC)theythinktheycangetthecontainerforfreeD)theyhavenootherchoice4.WhichofthefollowingstatementsisNOTmentionedinthepassage?______.A)PackageisoftenasuccessfuladvertisementB)ChildrenareoftenencouragedtobuyaproductbyitspackagewithattractivepicturesC)Abuyerisalsoatt
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