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1、专业：国际事务IstillrememberhownervousIfeltonenightduringmyexchangeprograminEngland—IsawagroupofEnglishteenagersusingexaggeratedbodylanguagetotrytospeaktome.IwasscaredbecauseIdidnotknowwhetherthosemovementsmeanhospitalityorhostility.ItwasthefirsttimethatIrealize
2、dhowhighthebarriersbetweendifferentculturescouldbe,andIalwaysregretthatIchosetorunawayinsteadoftryingtocommunicate.Afterwards,Ifeltastrongmotivationtofindawayofunderstandingandovercomingculturalbarriers,butasahighschoolstudentIwasnotabletofindthecorrectan
3、gleofattacktobreakdownthosebarriers.AsIenteredcollege,Ilearnedmoreaboutglobalissues,andIbecameinterestedininternationalmarketingbecauseitallowedmetochangehowpeopleperceivegoods,servicesandpeople.Thiswasthestartingpointofmyjourneytoeffectivelyunderstanding
4、andovercomingculturalbarriers,aswellasmyprimarycareergoal.Throughthestudyofpublicadministrationwithaspecializationinurbanmanagement,IhaveadeepunderstandingofthenegativeperceptionsinternationalconsumershaveforChinesegoods,soIwishtousemyknowledgeinYUNOFFERg
5、lobalmarketingtosolvethisproblem.ThroughmylifeinCanadaasanexchangestudent,IgainedabetterunderstandingoftheglobalmarketfullofdiversityandIrealizedthatlivingintheglobalvillage,peoplearemoreexposedtoothercultures.地址：南部商务区利时商务大厦903-A邮箱：info@yunoffer.com全国热线：4
6、00-091-1213Targetingproductstowardsaspecificnationorethnicgroupisbecomingunnecessary,whereasmarketingtopeopleofvariousbackgroundsisincreasinglyimportant.Myshort-termcareergoalistoworkinthemarketresearchdepartmentofaninternationalcompanytogainexperienceina
7、nalyzingtheglobalmarketandmarketingproductstopeopleofdiversebackgrounds.Afterthat,IhopetoreturntoChinaasaconsultanttoChinesecompaniestohelpthembuildmoreeffectivebrandimages,betterpublicrelations,andstrongerinternationalreputations.Mylong-termgoalistoworki
8、naninternationalnon-governmentorganization,sothatIcanhelpasmanypeopleasIcantotackleculturalobstaclesandwithmyknowledgeinmarketing,IcanalsohelptoincreasepublicawarenessoftheNGOIworkfor.TheMasterofGlobalAffairsprogram
