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1、HR发展论坛举动Basedonthinkingthingscharacterizationactivitiesarederivedfromaccumulateddailyandsocialinteraction,theseaccumulatedbyaccumulatedintotheheartsofthepeopleafteraconsiderableperiodoftimeistheinfinitive,schema,symbol.Therefore,whenpeoplecomeintocontactwithobjects,and
2、whentheyneedtounderstandandunderstandobjects,people'sthinkingisoftencharacterizedbythoseimplicitformulas,schemataandsymbolsontheirimplicitpsychology.InfrontofthebrandtocharacterizetheprocessofthinkingisthemasterTroutsaid"thosealreadyexistfromthenewtogether"thisisprobab
3、lythedeepstructureofPubrandawarenessmonthShenzhen,thesunshine,beesdance・Consciousnessisthekeytopromotingenergysavingandconsumptionreduction.Theyattheorganizationofenergysavingideasandknowledgepublicityandeducation,todevelopspecificmeasuresforenergy-savingemissionreduct
4、iontargets,thebasicsystem,carryoutenergy-savingsmallstory,mysideoftheenergysavingexamplecollectionactivities,letthefestivalexperiencemarketingisa1998AmericanstrategyhorizonLLPcompany，stwofoundersBjosephpineIIandJamesHgilmoreproposed・Theirdefinitionofexperientialmarketi
5、ngis:"fromtheconsumer'ssenses,emotions,thinking,action,andrelatedfiveaspectsofredefined,designmarketingideas.〃・"Theybelievethatconsumerspendingisbothrationalandemotional,consumersbeforeconsumption,consumptionandconsumptionexperience,isthekeytostudyconsumerbehaviorandco
6、rporatebrandmanagement・Whyisexperientialmarketingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidental・Thereasonsaresummarizedasfollows:1.,theprogressofmaterialcivilizationandtheimprovementofconsumers'livingstandardsWitht
7、heprogressofmaterialcivilization,people，slivingstandardsandconsumerdemandarealsoescalating・Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialso
8、ciety,peoplearemoreconcernedaboutthequalityoflife,caresatisfactionintheirmentalandspiritua1.Experiencecanbesaidtorepr
