高中英语 Unit 5《Inside advertising》同步练习3 新人教版选修9.doc

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1、Unit5InsideadvertisingComprehending:1.Thepurposeofthepassageisto___________.A.informusofthefactthattherearemanyadvertisementsinourdailylifeB.helpusunderstandhowadvertisementsworkandavoidbeingcontrolledbythemC.tellushoweffectiveadvertisementsareD.showushoweffectiveadvertisementscanbemade2.A

2、llofthefollowingfactsaboutanadinparagraph2arementionedexceptits______.A.DefinitionB.MeansC.AdvertisersD.Targetaudience3.Inordertomakeeffectiveads,advertisersshould___________.A.IndentifythetargetB.AppealtothetargetC.ChooseasuitablemediumD.Allofabove4.Theexampleoftheadolescentboysinthethird

3、paragraphshowsus________.A.whichgroupisthetargetofthecomputergamesB.itisimportantforadvertiserstoindentifythetargetaudienceC.thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergameadsthatappealtoadolescentboys5.Whendecidingonausefulmedium,advertisersshouldconsider___

4、______.A.expenseB.mediumC.featuresoftheadD.allofabove6.Ifanadvertiserwantstomakeanadforacarstereosystem,themostsuitablemediawayis_______.A.ontelevisionB.inmagazinesC.ontheradioD.innewspapers7.Whichofthefollowingdescriptionsaboutthead“Refreshingwater”isWrong?A.Thefirsttwolinesarewrittenbigg

5、erinordertograbpeople’sattention.B.Theletters“Absolutelyfree”andwordsinthelastlinecanappealtopeople’sdesiretonsavemoney.C.“Order2ormore…andgetthesamequalityfree”meanswhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.D.Ifthecompanysellstheproductsinthisway,theywilllosemoney.8.WhichisNotTrue

6、aboutthefollowingads?A.Themessageofthead“SUPERSHOOZE”is“Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.”B.Thead“SUPERSHOOZE”ismadeforyoungpeoplewholikesports,thelatestfashionsandliketobepartofagroup.C.Theadsaboutenvironmentappealstoourconscienceorourdesiretobeworthycitize

7、ns.D.Theadsof“Speeding”and“HowfastamIgoing”callondriverstodrivefast.9.Howadscanbeeffective?A.WhenthereisaneedfortheproductB.IfthetargetaudienceisexposedtoadsconstantlyC.TheaditselfmustbemadeofhighqualityD.BothAandB10.Governmentallovertheworldpayagreatdealofmon