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1、2007年第3期总第95期人文地理文章编号:1003-2398(2007)03-0060-05城市居民休闲度假旅游需求实证研究——以南京为例黄燕玲1,21,黄震方(1.南京师范大学地理科学学院,南京210097;2.桂林工学院旅游学院,桂林541004)ASTUDYONTHEURBANCITIZENS'DEMANDOFLEISURE——ACaseStudyofNanjingCityHUANGYan-ling1,2,HUANGZhen-fang1(1.SchoolofGeographyScience,NanjingNormalUniversity,Nanjing210097,Chi
2、na;;2.SchoolofTourism,GuilinInstituteofTechnology,Guilin541004,China)Abstract:Asrisingofpersonalincome,increasingleisuretimeandupdatingofidea,tourismindustryinourcountryhasbeenchangedfrominitialsightseeingtourismtoleisuretourism.Leisurewillbeanimportantcomponentincitizens'livesinthefuture.How
3、ever,studyonparticulartourismpartialitythroughdemonstrationisstilllacking,thepaperwouldredoundtoperfectthiskindofresearchandhassignificantpracticalvalue.ThispapertakesNanjingcityasanexampletodemonstratetheurbancitizendemandofLeisure.Nanjing,thecapitalofoneofthemostdevelopedprovincesinourcount
4、ry—Jiangsuprovince,whichisthetrailblazerinbuildingtheharmonioussociety,theproblemandexperiencehappenedinitstourismindustrydevelopmentcanalsobeusedforreferenceinothercitiesandregions.Fromsixaspects,thepaperanalyzesthefeaturesofurbancitizens'demandofleisuretourism,includingthepopulationcharacte
5、rs,favoritetourismresources,favoritetourismactivities,purchasingbehavior,waysofsearchinginformation,travelmodeandsoon.Baseontheanalysesabove,thepaperdiscussesthedevelopmentofleisureproducts,andanalyzesthefuturedirectionofleisuretourism.Besides,relevantsuggestionsarealsoprovided,suchaslakeandw
6、aterbrink,forestandmountaintourismresourceswithexcellentenvironmentshouldbegivenpriorityindevelopingleisuretourismproduct;themarketofleisuretourismproductshouldtargethighereducated,medianandhigherincomeestate,whichhavethestrongdesireandcapabilityforleisure;leisuretourismproductshouldpresentmu
7、lti-aspect,fashionableandcharacteristicdevelopmenttomeetdifferentdemands;developmentofleisuretourismproductshouldpayattentiontocouplingresourcesandproduct;Internetshouldbethemainpromotingapproach,meanwhiletraditionalintermediumandproductimage
