2011版初中英语新课标同步授课课件：lesson 23(冀教版九年级上)

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1、Lesson23PushThatProductTryyourbesttosellyourproduct.What’sagoodwaytopushaproduct?Advertising!Youareright!Canyouguesswhoheis?Push-pin他就是发明图钉的发明家。Hewastheinventorwhoinventedthepush-pin.Who’sEdwinMoore?EdwinMooreinventedintheworld.push-pinthefirstWhat’sapush-pin?Apush-pini

2、sa“”thatyou“”.pinpush埃德温摩尔发明了世界上第一个图钉。图钉就是你用来“推”的“钉子”。There’sapush-pinholdingupthispieceofpaper.Wheredoweuseapush-pin?“Youpushitintoor.”Whydoweuseapush-pin?“Toholdup.”wallsbulletinboardsposters,mapsandotherpapers你把它推进墙或者广告板。为了固定住海报、地图和其他文件。EdwinMooreIn1900--EdwinMooreha

3、danideatomakeuseful.Firstbigsuccess--Acompanypaidhimforsomepush-pins!In1903--HebeganhisproductacrosstheU.S..Firstad--Inamagazinecalled.somethingadvertising$1000TheLadiesHomeJournalToday--theMoorefamilytheMoorePush-PinCompanystillownsthecompany.productsemployeesfactory41

4、with100machines*morethan200*small*useful*push-pins$2144cheap$1,000?72,000What'stheprice?FirstToday$4.95100moreexpensive…stillcheap!$0.051What'stheprice?Wanttoseeanad?Aboutpush-pins!Let’shavealook~~~!Answerthequestions:1.WhoisEdwinMoore?2.Whatisapush-pinfor?3.HowdidEdwin

5、Moorebeginhisbusiness.4.Whatdoes“pushaproduct”mean?5.WheredidMoorefirstadvertisehisproduct?1.WhowasEdwinMoore?Hewastheonewhoinventedthepush-pin.2.Whatisapush-pinfor?Apush-pinisusedtoholdupposters,mapsandotherpapers.3.HowdidEdwinMoorebeginhisbusiness?Heboughtsomesupplies

6、andrentedaroom,andmadepush-pinsintheafternoonandevening,andsoldtheminthemorning.4.Whatdoes“pushaproduct”mean?Itmeanstosellit.5.WheredidMoorefirstadvertisehisproduct?HeadvertisedhisproductinamagazinecalledTheLadiesHomeJournal.Somekeywords1.rentv.租借；租用eg.他在工厂附近租了一间房。Heren

7、tedaroomnearthefactory.rent…from…向……租eg.他常向图书馆借书。Heoftenrentsbooksfromthelibrary.rent(out)…to…把……出租给eg.他把房子租给工人。Herentedhishousetotheworkers.2.ownv.拥有；有eg.1.他有很多钱。Heownsalotofmoney.2.他有一辆新车。Heownsanewcar.adj﹠pron属于自己的eg.1.我亲手做的。Ididitwithmyownhands.我亲眼所见。Isawitwithmyown

8、eyes.onone’sown独自地eg.他独自一个人来。Hecamehereonhisown.3employeen.员工；雇员employv.雇佣employern.雇主；雇佣者employeen.受雇者；雇工；雇员i