BrandZ_2011_全球品牌价值百强榜(2011_BrandZ_Top100_R.pdf

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1、Top100Mostvaluableglobalbrands2011ValuationandMethodologybyBrandZTop10020114WelcometothesixthWe’redelightedtopresentyouwiththesixthOurteamlovescelebratingthesuccessofgreatbrands.annualeditionoftheBrandZ™Top100MostButwealsoknowthatbrandvalueismorethanjustaValuableGlobalBrands.Asweemergedfr

2、omthecauseforcelebration.Brandsdon’treachthesevauntedcrushingrecessionof2009,wesawevermorelevelswithoutthesupportofgreatpeople,masterfulannualBrandZTop100clearlythepowerofgreatbrands.Whiletheoverallplanningandworld-classexecution.Morethanjustarecoveryhasbeentepid,thevalueoftheworld’sscore

3、card,theserankingsareapowerfulmeasureofanbestbrandsgrewataconsiderablyfasterrate.organization’sabilitytocreaterealandlastingvalueforComparedwithanoverallimprovementof13shareholders.MostValuableGlobalpercentintheworld’sequitymarketsduring2010,thebestbrandsgrewtheirvalue30percentfaster,Plea

4、seacceptthisyear’sreportwithourcompliments.registering17percentincreasesincelastyear.Alongourvaluationjourney,we’velearnedanamazingamountabouthowtheworld’sbestbrandshavebeenBrands.Asbusinessleaders,itistimetoembracebrandbuilt.WehopeyouwillletourteamatMillwardBrownstewardshipasacriticalcom

5、petencyforbuildinglong-Optimorputthatknow-howtoworkforyou!termfinancialvalue.BrandfocusisnolongersimplyWithwarmestregards,thepurviewofbrandmanagers,butthestuffthatgreatCMOs,CFOsandCEOsaremadeof.Noplaceisthatmoreevidentthanwhenconsideringthisyear’sNo.1mostvaluablebrand,Apple.It’sclearthate

6、verysingleAppleemployee,fromSteveJobsandTimCooktothesummerinterns,seeprotectingandnurturingthatbrandasatoppriority.Andwhatapayofftheworld’sbestbrandbuildersreapEileenCampbellfortheirefforts!ThecombinedvalueoftheTop100brandsweighsinatastaggering$2.4trillion—morethantheGDPofGreatBritain.Inf

7、act,Apple’sbrandvalueThisreportwouldnotbepossiblewithoutthehardworkaloneistheequivalentofPeru’sGDP.Whenasingleandcommitmentofadedicatedteamofprofessionals.brandcreatesasmuchvalueasafast-growingLatinWewishtoextendourthanksandappreciationto:Americancountry,it’stimetos