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1、GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006蓬勃发展的中国影像市场AndyZhaoGfK中国GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006内容1中国数码产品市场简介2数码相机市场介绍3数码相机关联产品市场介绍4数码相机及拍照手机使用行为分析GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18Ju
2、ly2006中国数码产品市场简介GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006中国零售市场整体预测4销售数量(千台)销售金额（百万元）300,000250,000Photo22,454Total16026250,00020,105200,00010,20021,825164158,53024832Audio160817,65023730Total200,00016,12213,201128386,50021930134,682150
3、,000182708,122105327,06157,03063,8797517237114,7735,5031458653,010Video107,674150,0001137951,200Total90,5255,03349,41286,594100,000747046,38178,62181,467883143,413792337,06847,36052,100SDA100,0006913607441,720507436,980Total3992437031,10027,45050,00024,66010
4、9,66850,00094,876102,58687,81576,86776,40380,55046,45048,70052,00055,50059,200MDA38,90042,980Total0020022003200420052006200720082002200320042005200620072008PhotoTotal5,0335,5037,0616,5007,6508,53010,200PhotoTotal6,7518,12213,20116,12221,82520,10522,454AudioT
5、otal7470113791458618270219302373024832AudioTotal389772371053212838160811641516026VideoTotal37,06843,41346,38149,41251,20053,01057,030VideoTotal78,62181,46786,59490,525107,67114,77134,68SDATotal24,66027,45031,10036,98041,72047,36052,100SDATotal399243705074607
6、4691379238831MDATotal38,90042,98046,45048,70052,00055,50059,200MDATotal76,86776,40380,55087,81594,876102,58109,66GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006中国数码产品市场消费趋势--数码产品2006年对比2005年的增长率（中国市场预测）5液晶电视、等离子、MP3、数码相机成为市场中最活跃的部分。销售量增长率销售量增
7、长率300%销售金额增长率销售金额增长率250%200%150%100%50%0%-50%数码相机液晶电视等离子MP3手机PC打印机数码DVD(不含PHS)摄像机影碟机GfKGroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006不同数码产品均价走势615,000数码相机液晶电视等离子彩电10,000MP3/MP4ecirP手机（不含PHS)gvAPC5,000打印机数码摄像机DVD影碟机0Jan06Feb06Mar06Apr06May-06GfK
8、GroupRetailandTechnologyPhotoMarketInChinaAndyZhao18July2006五种数码产品渠道结构对比21城市销售额7数码相机在各个渠道都占一定比例，MP3播放器在连锁超市和独立店非IT渠道占比最高，PC仍集中于IT渠道。3.0%1.7%1.5%8.4%8.2%15.0%数码摄像机14.3%32.5%52.1%45.1%MP3/71.0%MP4
