新编剑桥商务英语中级课件BECModul.pptx

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1、Module4BusinessTopic4.1Advertising4.2Delegating4.3Readingtest1Discussing21mailshots2TVcommercial3wordofmouth4brochures5sample6newspaperadverts7banners8spam3Discussingthedisadvantagesandadvantages4AdvertisingonthewebListeningandanswerthequestions.5Listeningandanswerthequestions.AABAC6Presentation

2、Askstudentstogiveashortpresentation.Reading:Advertisingstandards1P66Doyouthinkit’simportanttocontrolAdverts?2ReadingAnswerthequestions.3ECDBA31Casestudy1;2Casestudy3;3Casestudy3;4Casestudy2;5Casestudy1;6Casestudy2;7Casestudy1.41could2needn’t3should4must5should6couldn’t7mustn’t6Dotheexercise.8Rea

3、ding4.2Delegating21-4AECD5-7GFB3P584A3B4C4D5E7F7G3H2I5J6K4L4WritingP604.3Readingtest1-5ABDCB6-10ADCBD11-15BAACD补充练习SentenceTranslation1.我们还是可以赶上最后期限的We’llstillbeabletomeetthedeadline.2如果一方不履行合同协议，另一方则有权终止合同。Ifonesidefailstoobservethecontract,theothersideisentitledtocancelit.3.运费有谁来负责呢？Whoserespo

4、nsibilityaretheshipmentcharges?4考虑到在缺乏经验的情况下，他们的工作已算是做得相当不错了。Giventhatthey’reinexperienced,they’vedoneagoodjob.Giventhegovernment’srecordonunemployment,theirchancesofwinningtheelectionlookpoor.今天我们安排一下会议细节。这次会议定在9月份的第三周，为期三天。会议将讨论新产品在全国投放事宜，到那时三分之一的人员将忙于此事。我们回去安排一下工作，能否参加请尽快答复。请跟我的秘书把细节落实下来，按三天预

5、算，代表住宿尽可能限制在200英镑以内。Todaywewillfixthedetailsforourthree-dayconference,whichissetforthethirdweekofSeptember.Duringtheconference,wewilldicideissuesconcerningthenationallaunchoftheproduct.Bythattime,twothirdsofthestaffwillbeinvolved.Pleasemakearrangementsafteryougobackandgetbacktousassoonaspossible

6、.Iwillleaveyouwithmysecretarytosortoutthedetails.We’reworkingtoabudgetfor/onabudgetof£200perdelegateforthethreedays.Conglomerate综合商社Pilotproject试点项目Cofco中粮公司Minutes会议记录PlanningtheseminarofCofcoConglomeratePresent:ManagesofallbranchesandsubsidiariesoverseasAgenda:1.Briefingonpilotproject2.Problem

7、stobesettled3.Futuredevelopment4.Chinesecharacteristics