2019_2020学年高中英语Unit5InsideadvertisingSectionⅠWarmingUp.doc

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1、Unit5Insideadvertising广告是通过传播途径，向公众介绍商品、公益信息、服务内容或文娱体育节目。其传播途径包括报纸、杂志、电视、电影、网络、包装、广播、交通等。现在广告已经在人们生活中起到重要的影响和作用。AdvertisingAdvertisementsaregettingtheirwayintopeople’slives.Peopledependonadvertisersintheirdailylivesbecausetheyareconsumers.Theadvertisersa

2、realwaysmanufactures.Sometimestheyaresalesmen.Theirmerchandise(商品)needsadvertising.Thusnearlyeveryproductisadvertised.Tosomeextent(程度)，goodadvertisingmeanssuccesswhilebadadvertisingcanmeanfailure.Therearemanywaystoadvertiseand“ads”comeindifferentforms.Ne

3、wspaperscarryadvertisements.SomeproductsareannouncedonTVandradiowhichhaveawideaudience.Billboardsalsocarryadvertising.Advertisingisabigindustrynowandmanyagenciesaresetuptofurnishavarietyofservicesforit.However，advertisingisnotalwaystruthful.Aproductisoft

4、enmisrepresented.Theadvertiserexaggerates(夸大)thebenefitsofthemerchandisehewantstosell.Thus，hemisrepresentsthetruth.Theconsumerfallsvictimtosuchadvertising.Millionsofpeoplehaveboughtadvertisedproductsandtheyhaven’talwaysbeensatisfied.SectionⅠ　WarmingUp&Re

5、ading—Preparingcasualadj.偶然的；随意的；临时的consciencen.良心；道德心featuren.特征；特色；特写；容貌4worthyadj.有价值的；可敬的corporationn.公司；法人；社团techniquen.技巧；技术basisn.基础；根据budgetn.预算generatevt.产生；发生responsen.回答；答复；反应；响应targetn.目标；对象；靶子advertisern.登广告者；广告客户relyvi.依赖；依靠；信赖visualadj.看的；

6、视觉的associationn.关联；协会；联系turn...into．..使……变成……fitinto适合……attheexpenseof...以花费……为代价relyon依赖……；依靠……havenousefor对……不耐烦；厌恶；不需要With_so_many_messages_from_advertisers_filling_our_daily_lives，itisimportanttounderstandhowadvertisementswork.我们日常生活中充满了众多的广告信息，可见了解广

7、告如何发挥作用是很重要的事情。Television_adverts_are_expensive_to_make_and_to_show.电视广告的制作和播放是昂贵的。However_good_an_advertisement_is，peopleareunlikelytobepersuadediftheproductisunsuitableforthem.一则广告无论制作得多么好，如果产品不合适，也不可能使人信服。Scanthetextandthenchoosethebestansweraccording

8、tothetext.1．Whichkindofadvertisementsturnsusintowalkingadvertisements?A．Thekindintrainstations.B．ThekindontheInternet.4C．Thekindonourcasualgarments.D．Thekindinmagazinesandnewspapers.2．Whichgroupdoesmakingcomputergameadsapp