哈尔滨法拉利玛莎拉蒂3S中心开业盛典活动方案20130918.pdf

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1、尊贯天下荣铸百年哈尔滨法拉利玛莎拉蒂3S中心开业盛典活动方案提报人：赵鑫尊荣亿方集团哈尔滨汽车贸易有限公司2013年9月18日目录-活动背景······································3-4-庆典前预热······································6-庆典活动——活动概况······································8-庆典活动——现场布局······································10-11-庆典活动——现场效果························

2、··············13-16-庆典活动——庆典流程······································18-44-庆典活动——礼品准备······································46-庆典活动——工作人员······································48-49-庆典活动——突发事件准备······································51-庆典后跟进······································53活动背景-法拉利——赛道红魔法拉利公

3、司在世界车坛有崇高的地位，甚至有的汽车评论家说任何跑车都无法和法拉利汽车相比。法拉利跑车和赛车的最大特点是有绝佳的操控性及优异的性能。每一辆法拉利汽车，都可以说是一件绝妙的艺术品。-玛莎拉蒂——优雅海神玛莎拉蒂众多车型被认定为是意大利设计美学以及优质工匠设计思维的完美结合。经典的外形线条，内部则集合了高性能跑车技术的应用，将自己的传统风格与流行款式相结合，从而在豪华车领域独树一帜。-尊荣亿方集团——豪车东北王尊荣亿方集团多年以来深耕东北豪车市场，拥有丰富的高端客户资源。是法拉利玛莎拉蒂品牌东北唯一授权经销商。活动背景随着法拉利玛莎拉蒂在中国的销售增长，更具挑战的销售目标和网络开发被提

4、上议程。通过此次开业庆典活动，标志着法拉利玛莎拉蒂中国授权经销商——尊荣亿方集团哈尔滨法拉利玛莎拉蒂3S中心在黑龙江省的正式开业，扩大法拉利玛莎拉蒂品牌在中国的巨大影响力。旨在为本地客户提供更有竞争力的服务，开拓新市场，占据更大的市场份额。目录-活动背景······································3-4-庆典前预热······································6-庆典活动——活动概况······································8-庆典活动——现场布局·····················

5、·················10-11-庆典活动——现场效果······································13-16-庆典活动——庆典流程······································18-44-庆典活动——礼品准备······································46-庆典活动——工作人员······································48-49-庆典活动——突发事件准备······································51-庆典后跟进·

6、·····································53庆典前预热2013年9月5日-9日齐齐哈尔车展携FerrariCalifornia&MaseratiGTSport亮相齐齐哈尔车展2013年9月12日-16日大庆车展携FerrariCalifornia&MaseratiGTSport亮相大庆车展2013年10月1日-8日网络宣传微博/微信/新浪汽车网/凤凰汽车网2013年10月8日报纸整版硬广生活报1版+新晚报1版预算：50000元/家*2家目录-活动背景······································3-4-庆典前预热····

7、··································6-庆典活动——活动概况······································8-庆典活动——现场布局······································10-11-庆典活动——现场效果······································13-16-庆典活动——庆典流程··························