企业微信营销策划执行方案目录.doc

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1、企业微信营销执行方案目录1.微信营销简介...........................................11.1微信营销背景及价值............................................21.2企业微信营销可行性分析........................................32.企业微信营销实施方法..................................32.1团队建设......................................

2、................42.1.1团队成员要求.................................................42.1.2团队组织架构.................................................52.1.3团队目标计划.................................................62.1.4团队管理制度...............................................7-92.1.5团队

3、薪酬体系..............................................9-112.1.6团队绩效考核.............................................11-122.2资金预算.....................................................132.2.1线上推广预算.............................................13-152.2.2线下推广预算...................

4、..........................15-172.2.3员工薪酬预算.............................................18-192.2.4日常办公预算................................................202.3公众平台执行.................................................212.3.1公众账号矩阵............................................

5、.21-242.3.2公众账号线上推广准备.....................................25-262.3.3公众账号线下推广准备........................................272.3.4公众平台消息管理.........................................27-282.3.5公众平台群发管理.........................................29-302.3.6公众平台粉丝管理.................

6、........................31-332.3.7公众平台内容素材管理........................................342.3.8公众平台互动沟通管理........................................352.3.9公众平台应急事件处理.....................................36-372.4活动执行.....................................................382.4.1微

7、信线下活动内容策划.....................................38-412.4.2二维码签到..................................................412.4.3活动粉丝分组................................................422.4.4活动消息推送.............................................42-432.4.5活动实时互动......................

8、..........................442.4.6活动效果总结.............................................44-482.4后期工作............................