ADVERTISEMENT-英语广告介绍PPT[1].ppt

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1、ADVERTISEMENTADVERTISEMENTIntelInside.(IntelPentium)给电脑一颗奔腾的“芯”。（英特尔奔腾）Everytimeagoodtime.更多选择，更多欢乐ThesepopularADsalwayscatchyoureyesandmakeyouneverforgetthem.Moreimportant,itistheseexcellentAdsthatimpressyoumostandletitsproductsintheintensemarketcompetiti

2、onoccupiesaplace.So,whatkindofadvertisementisthegoodAD?First,agoodadvertisementshouldsuititsbrandorenterprisetospreadthepositioning.ForinstanceHeadandShoulderadvertisement--“scurfgowithoutcasting,beautifulhairbemoreoutstanding(头屑去无踪，秀发更出众）”、“goscurf,letyou

3、relymorenear（去头屑，让你靠的更近）"。itspositioning-mainlyuniquesellingproposition"toscurf"certainlycomesout.Secondly,thesloganmustbeinfectious.AgoodADcantouchconsumers,letapersonemotionallyresonate,thus,acceptit,evenactivelyspreadit!我能感觉到你的存在我呼吸着你的气息我们的心跳如此清晰你给了我力量每

4、个动作都有完美的默契这就是爱我i我IcanfeelyourexistenceIbreatheyourbreathOurheartsoclearYougavemestrengthForeveryactionhastheperfecttacitunderstandingThisisloveIIIAgain,agoodADshouldbespreadedeasilyfrompersontoperson.Itdisplaysinreadableandremembereasily,etc.Howtodotheseth

5、ings?short,norarecharacters,easypronunciation,nobadambiguity(模棱两可),hasthecatchwordpotential.EnjoyCoca-Cola.(Coca-Cola)JustDoIt.Makeyourselfheard.(Ericsson)理解就是沟通。(爱立信）Goodtothelastdrop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）Additionally,Itstillneedstopayattentiontolanguagepoli

6、sh.AgoodADcanletyoulongaftertaste,suchas---Adiamondlastsforever.(DeBierres)钻石恒久远,一颗永流传.(戴尔比斯)Poetryinmotion,dancingclosetome.动态的诗,向我舞近.(丰田汽车)Tome,thepastisblackandwhite,butthefutureisalwayscolor.对我而言，过去平淡无奇；而未来，却多姿多彩.（轩尼诗酒）Inshort,advertisinglanguageisnota

7、simplewordgames.Asthespreadofbrandorenterpriseslogan.Itundertakestheimportantfunctionofbrandinterestsappeal.Thecreationofsloganisanart.Itnotonlyliesinthelanguagearts,butalsoperformsinthemarketingthink-tank.Cometowheretheflavouris．MarlboroCountry．光临风韵之境——万宝

8、路世界。（万宝路香烟）Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）Let’smakethingsbetter.让我们做得更好。（飞利浦电子）Obeyyourthirst．服从你的渴望。（雪碧）Behindthathealthysmile,there’saCrestkid.(Cresttoothpaste)健康笑容来自佳洁士。（佳洁士牙膏）Timeiswhatyoumakeof