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1、Thesuccessfulstrategyofwal-martGroupnineHuangguilinCaoXingWanZhongyanDaiYongBackgroundWal-martretailbytheUnitedStatesofSamWalton,legendaryin1962.FoundedinArkansas.Afternearlynineyearsofdevelopment,wal-marthasbecometheworld'slargestprivateemployerandretailer,many
2、timesonthefortuneglobal500topelectedandthemostvaluablebrands.Atpresent,thewal-martin27countriesaroundtheworldopenedmorethan10000stores,underthe69brand,globalemployeesmorethan220people,everyweektowal-martcustomers200millionpassengers.The2011fiscalyear(onFebruary1
3、,2010tojan.31,2011salesof$419billion,morethan3.4%growthinfiscal2010.Infiscalyear2011,wal-martandwal-martfoundationcharityfundaccumulativetotal$319million,materialaccumulativetotalmorethan480milliondollars.In2010,wal-marton"fortune"theworldagaintop500,andinthemag
4、azine"in2010themostadmiredenterprise"surveyofretailenterpriserankfirst.WALMARTINCHINAWal-martenteredinChinain1996,shenzhenopenedthefirstwal-martshoppingplazaandSam'sclubstores.AtpresentinChinahandleawiderangeofformatswal-martandbrands,includingshoppingplaza,sam-
5、memberstore,andcommunityshopandsoon,byMarch1,2012,hasbeeninthenational21provinces,fourmunicipalitiesdirectlyunderthecentralgovernmentofthe140citiesopened370stores,inthewholenationcreatedmorethan106500jobs.Wal-martinChina'sbusinessalwaysadheretothelocalpurchasing
6、,atpresent,wal-martChinaandnearly2supplierestablishedcooperativerelations,salesofproductsindomesticproduct,morethan95%;Atthesametime,wal-martChinapaysgreatattentiontothetalentedpersonlocalization,encouragediversifying,especiallyfemalestafftraininganddevelopmenta
7、ndthemanagement.Nowwal-martChinamorethan99.9%ofthestafffromChinaitself,generalmanagerofthelocalmalltalentas100%,accountingformorethan60%ofwomenemployeesthan,managementteamabout40%forwomen.In2009thecompanyestablishedthe"wal-martChinawomen'sleadershipdevelopmentco
8、mmittee"toacceleratingthewomenofcareerdevelopment.WAL-MARTspecialthingsTheleadersofWal-martdaretohaveariskandusenewtechnologyThemanagersmakeatruestrategyandadvancedma
