新编商务英语精读第4册unit-6.ppt

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1、Unit-1TeachingAimReadingIReadingIIExtendedActivitiesUNIT6PublicRelationsTeachingAimTeachingAimUnit6PublicRelations1．CognitiveInformation（认知信息）：PublicRelations；MethodsforPublicRelations2LanguageFocus（内容重点）—KeyWords：Ⅰ．positive,hoax,victim,specialize,recom

2、mendation,strength,hospitality,convention,standard,briefing,video,demonstrate;Ⅱ．laborunion,politician,feature,corporate,survey,lobby,vote,expansion—Phrases：Ⅰ．followupon,takeaction,taketo,placeemphasison,lookto,rollout,treat．．．to;Ⅱ．keepupwithTeachingAimTe

3、achingAimUnit6PublicRelations—WordStudy：fake,integrate,emphasis,release,recommend—UsefulStructures：fallundertheumbrellaof．．．morethantwiceaslikelyrollouttheredcarpetfor．．．servetheneedsof．．．—Grammar：TheUseofPronouns3CommunicativeSkills（交际技能）—Expressions：E

4、xpressionsataHotel—Reading：HotelBrochures—BasicWriting：TelephoneMessagesBackgroundInformationReadingIReadingIUnit6PublicRelationsPre-readingTextNewWordsandExpressionsExercisesPost-readingUNITPre-readingPre-readingUnit6PublicRelationsPre-readingIPre-readi

5、ngIIBrainstorming:Workwithyourpartnerandfigureoutwhateachofthefollowingexpressionsreferto．Pre-reading-IPre-readingIUnit6PublicRelationsPressRelationsPressReleasePressConferencePre-reading-IIPre-readingIIUnit6PublicRelations1．WhatdoyouknowaboutPR—PublicRe

6、lations?2．WhatmajorpurposesdoesPRserve?3．WhatpracticesareoftenusedinPublicRelations?4．WhatimpressiondoPRpractitionersmakeonyou?5．DoyouliketotakeupPRasyourprofession?Whyorwhynot?Pairwork:Discussthefollowingquestionswithyourpartner.Text-1TextUnit6PublicRel

7、ationsPublicRelations1Publicrelationsplaysavitalroleinthesuccessofmostcompanies,andthatroleappliestomorethanjustthemarketingofgoodsandservices．Smartbusinesspeopleknowtheyneedtomaintainpositiverelationswiththeircommunities,investors,industryanalysts,gover

8、nmentagenciesandofficials,andthenewsmedia．Alltheseactivitiesfallundertheumbrellaofpublicrelations．Formanycompanies,publicrelationsisthefastest-growingelementofthepromotionalmix．Text-2TextUnit6PublicRelations2Agoodreputatio