自己制作的英语课堂介绍log.ppt

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1、1:IconicorSymboliclogos:Agraphicoranobjectisusedtorepresentthebrandname.Asymbol==mainpart.instantrecognitionnotwrittenintextform.TypesoflogosTherearethreebasictypesoflogos.TheswooshofNikeAppleofAppleIncTiremanofMichelintinkeredwithbyaddingsomesymbolssk

2、ewingtheletters.CocaColaIBMDellGoogle,Yahoo2:Textonlylogos:Thesearethetextonlylogoswithnographicalsymbolbutjustthenameofthebrand.aspecialtypefaceorfontTheselogoshavebothasymbolandthebrandname.Thesymbolandtextinseparableinsuchlogos.Theimageandthetextcome

3、togethertoprovideacompletepictureofthebrand.3:Combinedlogos:TiVoDomino’sPizzaRealIncfamouscombinedlogosMercedes-BenzandwascombinedwiththeBenzlaurelwreathin1926tosignifytheunionofthetwofirms..simplisticthree-pointedstarthatrepresentsitsdominationof1,2,3?I

4、fthereisonethingthatwecanlearnfromfamouslogoslikeNike’s“Swoosh”orFedExlogo,itisthatthelogodoesnothavetobecomplicatedtobeeffective.streamline,smilingmouth,wingStarbucksLogoStarbucksLogoThelogoisanimageofa“twin-tailedsiren”.attraction,absorb,streamlinesymm

5、etryWaltDisneyLogoTheWaltDisneylogoisa‘stylizedversionofthefounder’ssignature’thatsignifiesthebrandnameandpromisessecure,cheerfulandqualityAmericanmainstreamentertainment.thecasstleinthefairytalehappinessandfunGeneralElectriccolorbluemachineGEalsoadopted

6、anewslogan,“imaginationatwork”rollingallthetimetransformationcombinationwirywordseBay.company’svalues.colorsdepictfun,excitementandchildlikeenergy.overlappinglettersusercommunity.Thelettersarenotonthesamelevel,offbeatfeelLetterBisnotcapitalizedinthelogo

7、nameofthecompanyiswrittenaseBay.B:aroadblockinthemiddleofthelogoLogosshouldreflectthepersonalityofthecompanyMcDonaldsThegoldenarchesoftheMcDonalds.simpleyetsoelegantThearchessignifyashelterunderwhichyoucangetarefuge.Asafeplacetohaveyourbreakandeat.Michel

8、inMichelin’sTire-Manmascotstisalogoapersona.HisofficialnameisBibendumorMichelinman.“livingtire”asthecompanycallshim.thenumberoftiresinhisbodytheirtypeschangedtokeepupwiththelatesttrendinthetireindustry.hi-techbutsmalltires