商务英语阅读课程教学大纲.pdf

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1、《商务英语阅读》课程教学大纲一、课程的性质和任务课程性质�商务英语阅读是商务英语/国际商务四年制双专业的一门专业职能必修课。主要任务�本课程各模块均围绕学生精心设计�体现“在轻松阅读中增长英语阅读知识和专业知识”的理念。内容既涉及企业内部管理的范畴�又涉及企业外部商业环境中与企业经营息息相关的各个重要方面。第一册主要侧重企业管理、组织及文化建设等主题�第二册主要侧重产品、市场、国际贸易及可持续发展等专业知识的介绍�旨在使高职学生能够初步了解国际商贸的整体轮廓�为其将来从事一般性商务工作以及进一步的专业学习打下基础。二、课时分配序号课时课题

2、一4BusinessandSociety二4BusinessEthics三4TheSoleProprietorship四4Corporation五4Franchising六4BusinessManagementPrinciples七4BusinessManagementSkills八4ManagersandBusinessLeaders九4InternalBusinessCommunication十4Cross-CulturalCommunication十一4CorporateCulture十二4FinancialManagement十三

3、4HumanResourceManagement(I)十四4HumanResourceManagement(II)十五4ReverseLogistics十六8Exercises十七4Product(I)1十八4Product(II)十九4Pricing二十4Marketing(I)二十一4Marketing(II)二十二4ElectronicCommerce二十三4AccountingandFinancialStatements二十四4Insurance二十五4BusinessLaw二十六4InternationalTrade(I)二十七

4、4InternationalTrade(II)二十八4SustainableDevelopment二十九4BusinessOrganization三十4InternationalBusinessOrganization三十一4Globalization三十二8Exercises三十三4Review三十四4Test三十五4机动三、课程教学内容Unit1.重点�BusinessandSociety难点�relationshipbetweenbusinessandsociety;responsibilityofbusinessinsociety

5、;principlesofglobalcorporateresponsibilityUnit2.重点�BusinessEthics难点�definitionofbusinessethics;fourbroadthemesofbusinessethics;businessethicsineverydaybusinessUnit3.重点�TheSoleProprietorship难点�definitionofasoleproprietorship;startingabusinessasasoleproprietorship;advantage

6、sofdoingbusinessasasoleproprietor2Unit4.重点�Corporation难点�definitionofcorporation;advantagesofoperatingacorporation;operationofacorporationUnit5.重点�Franchising难点�definitionoffranchising;operationoffranchising;historyanddevelopmentoffranchisingUnit6.重点�BusinessManagementPri

7、nciples难点�definitionofmanagement;basicprinciplesofmanagement;processofmanagementbyobjectivesUnit7.重点�BusinessManagementSkills难点�importanceofmanagerialeffectiveness;differencesbetweeneffectivenessandefficiency;timemanagementanditsskillsUnit8.重点�ManagersandBusinessLeaders难点

8、�definitionsofbusinessmanagersandleaders;differencesbetweenamanagerandaleaderinbusiness;managers