拼多多运营资料-搜索推广白皮书.pdf

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1、目录一、拼多多推广账户................................................................................................................21.1店铺推广账户结构.......................................................................................................21.2可用现金账户充值与拼多多推广账户充值

2、...................................................................21.3拼多多推广账户明细...................................................................................................22.1什么是搜索推广？.....................................................................

3、..................................52.2搜索推广的排名与扣费规则.......................................................................................52.3什么是质量分？...........................................................................................................5三、搜索

4、推广的基础功能操作...............................................................................................63.1搜索推广功能入口.......................................................................................................63.2推广一个新的商品.............................

5、..........................................................................6选择已有推广计划........................................................................................6新建计划后继续添加商品推广................................................................6添加商品推广后

6、继续添加商品推广......................................................7新建一个推广计划.......................................................................................73.3推广计划列表的操作........................................................................................

7、.........103.4商品推广列表的操作................................................................................................113.5推广关键词列表的操作.........................................................................................13四、搜索推广报表...........................

8、........................................................................................164.1、报表字段释义................................................................................